4.6 • 216 Ratings
🗓️ 19 September 2023
⏱️ 31 minutes
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0:00.0 | What we realized that we were doing is we're letting people have entirely new workflows that just weren't possible at all before. |
0:08.0 | We can take the product that we have, adapted to like a workflow that already exists and just plug into the existing workflow. |
0:14.0 | Or we can do the really hard thing and go after an entirely like new category, just really being this in this realm of category creation. |
0:25.2 | And that was a key decision that we faced after we started seeing some early traction. |
0:29.1 | And what we ultimately do in is we decided to actually go with the category creation, |
0:32.3 | which I think inform a lot of the other pieces that I just chatted about. |
0:36.0 | One of the biggest things that the consequences of this is just it really had a fundamental paradigm shift in how we decided to run the company my name is will gaviria and i am one of the co-founders at coactive |
0:42.3 | a i this is code story a podcast bringing you interviews with tech visionaries six months |
0:53.1 | moonlighting there's nothing at the backcats. |
0:55.8 | Who share what it takes to change in industry. |
0:58.3 | I don't exactly know what to do next. |
1:00.2 | It took many goes to get right. |
1:02.0 | Who built the teams that have their back. |
1:04.5 | The company is its people. |
1:06.1 | The teams help each other achieve. |
1:07.5 | Most proud of our team. |
1:09.0 | Keeping scalability top of mind. |
1:11.6 | All that infrastructure was a pain. |
1:12.8 | Yes, we've been fighting it as a group. |
1:14.6 | Total waste of time. |
1:15.9 | The stories you don't read in the headlines. |
1:18.6 | It's not an easy thing to achieve. |
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