S8 Bonus: Fredrik Björk, Grafbase

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 30 June 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Fredrik Björk is originally from Sweden, but has spent many years in San Francisco. He got started coding in BASIC on his Commodore 64 (while also playing video games, of course). Post graduating from RIT, he has been involved in many startups, like Avatars United and The Real Real. Outside of tech, he is a Dad of two kids and likes to run - specifically marathons. Beyond that, he likes wind surfing and wing foil. Fredrik noticed that the patterns of development has changed towards outsourcing over building everything in house over the past decade. Fast forward to 2021, great services exist to empower developers to ship faster. Fredrik wanted to build a service like this for the API layer, and below. This is the creation story of Grafbase. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	The thing that I wanted to start with was kind of the marketing pitch.
0:05.0	That was actually harder than I expected just to see what people got attracted to, what
0:10.0	people didn't understand. That's something we're doing today. In fact, then the decision between
0:16.0	kind of buy versus build, you know, like do I actually want to build something that works end-to-end? Before I get feedback, you know, like, do I actually want to build something that works end to end
0:21.9	before I get feedback?
0:23.1	You know, no, right?
0:24.7	You want to optimize for shipping something that something can see as soon as possible, right?
0:30.2	Because, you know, you're trying to validate your idea.
0:33.6	And you don't want to spend too much time because you're paying contractors out of pockets to actually build this with you.
0:40.0	My name is Frederick Bjork. I'm the founder and CEO of Grassspace.
0:46.8	This is Code Story. A podcast bringing you interviews with tech visionaries.
0:52.3	It's six months moonlighting.
0:53.7	There's nothing at the backcats.
0:55.8	Who share what it takes to change in industry.
0:58.3	I don't exactly know what to do next.
1:00.2	It took many goes to get right.
1:02.0	Who built the teams that have their back.
1:04.5	The company is its people.
1:06.1	The teams help each other achieve.
1:07.5	Most proud of her team.
1:09.1	Keeping scalability top of mind.
1:11.6	All that infrastructure is a pain.
	...

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