that first iteration you know it was very very simple essentially someone would buy a ticket they'd see a small

call to action that says hey this event would be more fun if friends came with you share here on

social media and it was as simple as that just asking people to share on social media and then we evolved it over time and said, let's have some fun with this.

Let's challenge people.

Let's tell them if they get five friends to join, hey, we'll give them a refund on their

ticket purchase or we'll give them free merchandise or, you know, $50 gift card.

I'm Ashley Klein, and I am the vice president at Ice Cream Social.

This is Code Story, the podcast bringing you interviews with tech visionaries

who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Laparte.

And today, how Ashley Klein took a need and built a solution through powerful social invitations.

All this and more.

On Coat Story.

Ashley Klein was born and raised in a small town in Ohio.

Her big dreams and aspirations led her to move to California and start a career in tech and marketing.

She has always really enjoyed meeting people through direct networking.

She has two kids, and she loves to get outside and enjoy all that sunny California offers.

Through her other company, Ticket Socket, Ashley began interviewing her clients about how she could help them get more money out of their marketing budgets.

She began pursuing how to gamify registration to incentivize people to want to bring their friends and family to events.

This is the creation story of ice cream social.

So ice cream social. So ice cream social, you're not going to believe it, has nothing to do with ice cream and

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