We underestimated how big of a technical problem this thing was to solve.

Having to write our own domain-specific language to replace selenium,

having to make this really, really easy to use so anyone without a coding degree can use it,

but also flexible enough that developers can use it was a really hard technical problem.

We really had to dig deep, you know, spend long hours in the early days, making sure things

weren't flaky and perfect the ease of use with great UX.

And a lot of companies in our space get stuck and we call it kind of the moat.

You kind of go into the moat thinking it's going to be really easy to do this,

but you oftentimes don't come out. My name is Izzy Azari, co-founder of Mabel.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Lapar. And today, how Izzy Azari built a platform for functional test automation to create reliable into end tests.

All this and more on Code Story.

Izzy Azari has been in the tech industry for 20 years, starting out at places like EMC and VMware.

He's married with three kids living in

Franklin, Massachusetts, outside of Boston. He loves soccer and CrossFit, which helps him

distress from his tech work. The family has a place in Maine where they can be outside, swim,

et cetera, whatever they can do to keep active and stay healthy. Post the Google acquisition of his prior startup, Stackdriver,

Izzy and his co-founder were looking to get back into early stage.

After interviewing a number of engineering leaders, they noticed a trend.

While software development was speeding up,

QA was becoming a bottleneck in the SDLC.

...