What was appealing in the beginning is I was coming from software with that lean and mean idea of like small team, big margins.

And when we were talking about Kitcaster or what would become Kitcaster, it became apparent very early on that the way you scale this business is with butts and seats.

And we wanted to make sure that we were being very thoughtful and not only our approach

internally, but externally, how are we presenting ourselves?

And people are able to work efficiently and effectively and also figuring out, you know,

the best way to connect with, with podcast hosts.

I'm Brandy Waylon.

I'm Ryan Estes. And we are the founders of Kitcaster, a podcast hosts. I'm Brandy Waylon. I'm Ryan Estes.

And we are the founders of Kitcaster, a podcast booking agency.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Lapart.

And today how Brandy and Ryan set out to take on the world of podcasting and get you booked on top podcasts.

All this and more on Coat Story.

Brandy Wayland and Ryan Estes are two different kinds of folks, joined together in a unified mission.

If you look up Denver Guy in the dictionary, you will see a picture of Ryan, in a flannel shirt with a dog, a truck,

and speeding off to hit up his fishing spot.

He's a family guy, trains in martial arts, and previously owned an agency.

Brandy is not a Denver native.

In fact, she grew up in Iowa on a turkey farm with 30,000 turkeys. Wow. She's married with

three boys and likes to get in the mountains to hike or snowboard during the right seasons.

In their prior roles, Brandy had pitched a client to Ryan for his podcast. As Ryan describes it,

...