Mentorcam March - Josh Campbell

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 30 March 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mentorcam - Book your mentor session with promo code CODE for 20% off! Topic: Brand Building Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rose. Formerly a Starbucks Executive and President of cannabis wellness company Dosist, Josh has founded, funded, built, and exited multiple startups in the consumer packaged goods space. He is passionate about mentoring up and coming founders and entrepreneurs. Questions: How do you start building a brand? Whats different about building a brand around an unconventional idea? How did your traditional experience contribute to your entrepreneurial backbone? What's different about packaged goods vs. digital products, when it comes to brand? Whats different about selling to retailers, vs. selling eCommerce? Book a call with Edvard by accessing the link below: https://mentor.cam/joshcampbell - Use Promo Code CODE Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	Hello listeners. We're kicking off another episode with our friends over at MentorCam.
0:07.4	As a reminder, Mentor Cam gives you access to high profile advisors and experts for one-on-one advice.
0:14.4	For more information, go to codstory.co-slash-M-T-O-R-c-a-m to learn more use the discount code code c-o-d-e all one word to get
0:27.5	20% off your first mentorship session well today i have another special guest on the code story
0:33.9	podcast josh campbell he's a founder and CEO of Human Improvement. Formerly, he was a
0:40.2	Starbucks executive and president of a cannabis wellness company. He's founded, funded,
0:45.6	and built and exited multiple startups and, of course, is passionate about mentoring. Josh,
0:50.8	thank you for being on the show today. Noah, thank you for having me. Before we jump into building a brand, which is our topic for today, tell me a little bit about
1:00.0	you. I'm a recovering accountant. I actually started my career not on an entrepreneurial journey.
1:06.3	I started in the world of finance. I ended up getting a couple of finance degrees. I thought that
1:10.2	was the path to success, right? So you could work 100 hours a week and make some good money and then retire.
1:16.0	I realized, relatively early on in my career, I really, I truly hated it. And I had a mentor of mine
1:21.5	one time. We were sitting down building a financial model. He looked at me. He said,
1:24.9	you don't really love this to you? I said, absolutely not. He said, what the heck are you doing this for? He said, get out of here. Go do something you love. And that was the
1:33.0	impetus I needed to really jump out on my own. So I've had a chance to work in private equity,
1:37.5	on buy side, on sell side. I've been really fortunate to make a lot of mistakes early and build a lot of great businesses. Probably build about a billion dollars worth of equity over the years at multiple companies.
1:48.1	And now, you know, we're trying to move the world to sustainable nutrition with our human
1:52.2	improvement brand.
1:53.2	You've obviously done a lot of really cool things.
1:55.8	I love it that you said recovering accountant.
1:58.3	I've never heard that before.
1:59.6	Finance is such a great language of business
	...

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