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The Focus Group Podcast

S5 Ep26: What Are Focus Groups For Anyway?

The Focus Group Podcast

The Bulwark

Politics, News, Society & Culture

4.82.6K Ratings

🗓️ 16 August 2025

⏱️ 34 minutes

🧾️ Download transcript

Summary

The Focus Group Podcast will be back for real in a couple of weeks, but by popular demand, Sarah and her producer, Conor Kilgore, take on some of our listeners' frequently asked questions about how and why they do all these focus groups.

Transcript

Click on a timestamp to play from that location

0:00.0

Hello everyone and welcome to the Focus Group podcast feed.

0:08.1

I'm Sarah Longwell, publisher of the bulwark, and I am joined here today by Connor Kilgore,

0:16.9

one of my moderators and producers of the folks group podcast.

0:21.9

And this is not a full focus group podcast episode.

0:26.5

We are going to be back officially after Labor Day.

0:30.3

So the first Saturday, which I think is nine sixth, is when the first, back from hiatus will be out.

0:39.7

Uh, and I'm looking forward to getting back to it, Connor.

0:43.0

Thanks for being here.

0:44.8

Why are we, what are we doing here?

0:46.4

What's happening?

0:47.0

Why are we making this little podcast right now?

0:49.4

So I am also looking forward to getting back into the show.

0:52.4

Uh, we've just gotten stir crazy around here this summer.

0:55.3

We can't stop doing focus groups.

0:56.9

But after we did our little reading the comments section take last week, we got many more questions and comments about how we do the focus groups, why we do the focus groups, how we interpret them.

1:11.3

And many of them were frankly, frequently asked questions.

1:15.2

And one thing that I know you would like to say around this shop is that just because

1:20.6

you're sick of saying something doesn't mean that other people don't still need to hear it.

1:24.8

So we wanted to come back to our listeners with some frequently asked

1:29.8

questions about our methodology, how we, and just how we think about the focus groups and

1:34.9

the value we get from them. Yeah. Okay. Love that. I have, because we do. We get a lot of

1:41.3

people asking a lot of different things, usually in the vein of sort of how do you find people, like, why do you choose the people that you do? A lot of people want to know why we don't push back on people. And so, like, let's talk about those things.

...

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