S5 Bonus: Oleg Friedman, Verb Data

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

News, Business, Careers, Entrepreneurship, Tech News, Technology

5.0 • 217 Ratings

🗓️ 4 November 2021

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Oleg Fridman has been at this startup thing for a while. Most of his career, he has been working for himself, remotely. In High School, he was drug into entrepreneurship by a few of his buddies, creating an e-commerce website in 2002 for selling furniture. They figured out that they sucked at selling furniture, but made a pretty good website. Post that, he got involved with restaurant ordering, and turned it into a thriving business. That business, called Onosys, sold to LivingSocial, after serving 4 countries, around 10k restaurants, and doing quite a bit of business online. Currently he lives in Cleveland, Ohio, but has done stints in Austin and Boston. He's married with 2 little girls, 3 years and 7 months old. His major hobby is legos. He has a huge Star Wards collection, owning one of almost everything. When asked if he shared the legos with his girls, he mentioned they know Daddy's legos are off limits. Prior to their current venture, Oleg and his co-founder, Dave, ran an agency focusing on high fidelity prototyping. After doing many projects, they figured out that the process of creating dashboards for a product was a mostly the same, but took a ton of time to prepare the data, extract data, and display it. They both figured out that they could create a solution to make this process simpler. This is the creation story of Verb Data. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	It probably took us six months before we ever wrote a single line of code. But by that point,
0:08.4	we actually knew what we were building. We knew what challenges we wanted to solve. And that let us
0:13.8	architect the underlying application to scale to the challenges we expected based on those conversations.
0:23.3	Now, did we get everything right? Of course not.
0:26.1	But it put us on a much more solid footing.
0:28.9	We didn't have to do a full code rewrite three months in
0:31.9	when we realized that we can't handle more than a certain amount of data
0:35.8	or a certain type of data source or whatever it might be.
0:39.4	My name is Oleg Friedman.
0:40.9	I'm CTO here at Verb Data.
0:47.8	This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry
0:57.3	and build and lead.
0:59.5	A team that has your back.
1:02.2	I'm your host, Noah Labhart.
1:04.5	And today, how Oleg Friedman took his product knowledge
1:07.7	and built a developer-first tool to create customer dashboards.
1:13.5	All this and more.
1:15.1	On Code Story.
1:20.3	Oleg Friedman has been at this startup thing for a while.
1:23.8	Most of his career, he has been working for himself remotely.
1:27.1	In high school, he was drugged into entrepreneurship by a few of his friends, creating an
1:31.5	e-commerce website in 2002 for selling furniture.
	...

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