Taking an idea and turning it into a product is so hard. It is so hard. You know, I think for me,

executing on an idea and actually being able to see it come to life on the screen and solve a

problem, that's rewarding, you know, for me. I mean, obviously, it'll be really good to know if we can

make money and have a low churn rate and build a business out of it. But, you know, so far,

just being able to accomplish what we have accomplished, you know, I, you know, feel good about

that so far. This is Brandon White. I'm the co-founder

and president of FileFinder. This is Code Story, the podcast bringing you interviews with

tech visionaries who share in the critical moments of what it takes to change in industry

and build and lead.

A team that has your back.

I'm your host, Newell Laphardt, and today help Brandon White,

three of the platform for you to search in one place for all your cloud-based files.

All this and more on-coat story.

Brandon White started his career from his passion for fishing. In doing so, he wound up building

the largest social networking

and e-commerce site for sport fishermen. He got to travel around the world, fish all over, and do some

amazing things with this company. But honestly, he got burned out on the sport and doesn't fish much

anymore. He tells people today to be careful when people are following their passion, because romanticizing a career doesn't always work out for everyone.

And just because people aren't overly passionate about something but are good at it, they should go after it anyway to help them buy their time for their passions.

The genesis of his current venture started with his wife who manages a family office.

At one point she was switching accountants, which required the transfer of a massive amount of documents,

the bulk of which was an email.

...