S5 Bonus: Adrian Tobey, Groundhogg

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 19 November 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Adrian Tobey lives in Canada. He got started in his tech career right out of high school, working for his father's digital marketing agency. In high school, he was interested in computer science, and developed video games and useful UI for his school. Prior to digital marketing, his father was a jazz musician, and Adrian followed in those footsteps to play the trumpet. For University, he had two options - go to school for computer science or for music... and chose the latter. During school, he was working full time for his Dad's agency, building websites, email campaigns and such. While he was doing this, he built his first product called Form Lift, which is a Wordpress form builder for Infusion Soft. Around 3 years into school, he failed his first university course - a discrete computer science course around computer runtimes, big O notation, etc. He had invested a ton of money into the his degree already, but he started doing the math, and estimated he wouldn't complete school until 2025 because he was part time. With that in mind, he dropped out of University school, and thought - what next? He didn't want to do agency work forever. He took a look at how expensive, convoluted and clunky marketing technology tools can be. He vowed to create the ultimate suite of tools, and to do it on Wordpress. This is the creation story of Groundhogg. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

Click on a timestamp to play from that location

0:00.0	I had only built one product before that, and my understanding of fundamental technologies,
0:07.0	I didn't finish computer science.
0:10.0	So there's a lot of technical debt, even to this day, that has to be overcome.
0:17.0	Like, V1 was JQuery, Ajax, and and PHP, and just kind of takes a couple seconds to load
0:25.1	something. You added into the DOM manually and sends an Ajax request and it updates the database
0:31.0	and then comes back. So again, it wasn't it about making it perfect. It was about making something that worked.
0:39.2	My name is Adrian, and I am the CEO and founder of Groundhog.
0:47.7	This is Code Story, the podcast bringing you interviews with tech visionaries, who share in the critical moments of what it takes to change in industry
0:57.3	and build and lead a team that has your back.
1:02.2	I'm your host, Noel Laparte, and today how Adrian Tobey built the best CRM and
1:08.4	MArtec tool for SMBs and agencies using WordPress.
1:13.5	All this and more.
1:15.1	OnCote Story.
1:19.6	Adrian Toby lives in Canada.
1:21.9	He got started in his tech career right out of high school, working for his father's digital marketing agency.
1:27.2	In high school, he was father's digital marketing agency.
1:31.2	In high school, he was interested in computer science and developed video games and useful UI for his school.
1:33.6	Prior to digital marketing, his father was a jazz musician, and Adrian followed in those
1:37.3	footsteps to play the trumpet. For university, he had two options. He could go to school for
1:42.4	computer science or for music, and he ended up choosing the latter. During school, he had two options. He could go to school for computer science or for music, and he
1:45.1	ended up choosing the latter. During school, he was working full-time for his dad's agency, building
1:50.6	websites, email campaigns, and such. While he was doing this, he built his first product,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Noah Labhart - Startup Founder & CTO, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Noah Labhart - Startup Founder & CTO and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.