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Under the Influence with Terry O'Reilly

S4E13 - The Marketing Innovations Episode

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Society & Culture, Pop Culture, Cbc, Under The Influence, Terry O'reilly, Advertising, Marketing

4.8627 Ratings

🗓️ 29 March 2015

⏱️ 28 minutes

🧾️ Download transcript

Summary

This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove that will play music and take pictures, to rentable office desks, to personal climate controls for airplane seats, to rain that actually smells like brands - the latest marketing innovations are simply unbelievable.


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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free, tisk, tisk, and by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.

0:43.2

From the Under the Influence Digital box set, this episode is from season four, 2015.

0:49.6

You're so king in it.

0:55.0

I'm going to love it in an instant Your teeth look brighter than no, no

1:01.0

No You're not you when you're hungry.

1:14.0

You're in good hands with all the peace.

1:22.0

You're under the influence with Terry O the world of marketing is pets.

1:43.2

The pet supply market is huge and growing every day.

1:47.6

The number of dogs in the U.S., for example,

1:50.4

exceeds the human population of the U.K.

1:54.1

There are over 80 million dogs and close to 100 million cats in North America,

1:59.8

and those numbers don't include the 126 million pet rabbits,

2:04.9

hamsters, birds, and tropical fish.

2:08.7

Money spent on pet supplies has gone from $17 billion in 1994

2:14.1

to over $58 billion in 2014.

2:18.3

That includes everything from pet food, toys, and medication to grooming merchandise.

2:24.0

With that kind of growth comes innovation.

2:27.7

There are now many premium pet foods, organic pet foods, and gluten-free pet foods to choose from.

...

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