S4E11 - Giftvertising
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 15 March 2015
⏱️ 31 minutes
🧾️ Download transcript
Summary
This week on Under The Influence, we look at one of the newest trends in marketing, called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions, and put the resulting video on YouTube. Hoping it will go viral. From airlines to banks to retail stores, big brands are embracing the trend. We’ll also look at the psychology behind Giftvertising, why it works, and the pros and cons of employing it.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free, tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:40.4 | From the Under the Influence digital box set, |
| 0:42.4 | this episode is from season four, |
| 0:43.2 | 2015. You're so in and it's now |
| 0:55.0 | Your teeth look wider than no, no, no. |
| 1:05.0 | You're not you when you're hungry. |
| 1:11.6 | You're a good when you're hungry. You're in good hands with all things. |
| 1:18.9 | You're under the influence with Terry O'Reilly. |
| 1:22.0 | Thank you. One evening, |
| 1:33.3 | director Neil Jordan took actor Stephen Ray out for dinner to pitch a movie. |
| 1:38.9 | The title of that movie was The Crying Game. |
| 1:43.2 | Jordan explained the storyline to Ray, telling him his character was an IRA soldier who |
| 1:48.7 | falls in love with a woman named Dill, who was the girlfriend of a deceased prisoner. |
| 1:54.4 | And that in the crucial love scene deep into the film... |
| 1:58.9 | Spoiler alert. |
| 2:00.0 | Dill would disrobe and reveal to Ray's character |
| 2:03.1 | and to the audience that Dill was really a man. |
| 2:08.4 | Ray was completely taken aback at that plot turn |
... |
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