S4E14 - Limited Edition Brands
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 5 April 2015
⏱️ 28 minutes
🧾️ Download transcript
Summary
Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a kooky version of their usual product. It’s an interesting marketing strategy, because marketers create limited-edition brands for very specific reasons - to generate new attention, or test-drive a new product or to celebrate an event. Some work, some don’t - but the stories behind them are often fascinating.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free, tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:43.2 | From the Under the Influence Digital box set, this episode is from season four, 2015. |
| 0:49.6 | You're so king in it. |
| 0:55.0 | I go to love it in an instant. |
| 1:01.0 | Your teeth look wider than no, no, no. |
| 1:09.0 | You're not you when you're hungry. |
| 1:13.6 | You're in good hands with all things. |
| 1:21.6 | You're under the influence with Terry O'Reilly. |
| 1:39.3 | Back in 2008, a painting entitled Keep It Spotless was sold at a Sotheby's auction in New York for $1.8 million. |
| 1:44.5 | Another piece by the artist entitled Simple Intelligence Testing was sold at Sotheby's in London for $1.2 million. |
| 1:49.7 | A mural painted by the same artist on the side of a house in Bristol, England, |
| 1:54.8 | was put up for sale through an art gallery. |
| 1:58.0 | It was listed as a $300,000 mural that came with a free house. Incredible prices |
| 2:05.7 | are being paid for works by an unusual artist. Unusual because nobody knows who he is. |
| 2:20.1 | He is known only as Banksy. |
| 2:23.7 | Based out of the UK, he's a graffiti artist and political activist who straddles the |
| 2:29.1 | world between street art and fine art. |
| 2:32.6 | Nobody knows his real name. Or if he is a she, or if he is actually a group of artists. |
... |
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