S2E306 Goals Aren't Enough - A Conversation with Jon Gordon
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 24 June 2025
⏱️ 44 minutes
🧾️ Download transcript
Summary
What does it take to build a truly great team? In this episode, Jon Gordon discusses his new book, “The 7 Commitments of a Great Team,” and explains why it’s commitment – not just talent – that separates great teams from the rest.
YOU WILL LEARN:
· The commitments that great teams must make.
· Why commitments are greater than goals.
· Why positivity is a competitive advantage.
MENTIONED IN THIS EPISODE:
“The 7 Commitments of a Great Team,” by Jon Gordon
“The Energy Bus,” by Jon Gordon
S2E294, The Power to Change with Craig Groeschel
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Teammates are forever.” – Coach Richie Moran
“Devotion is what drives discipline.” – Jon Gordon
“You'll never have commitment without connection.” – Jon Gordon
“Leaders go first. They lead the way. They demonstrate commitment.” – Jon Gordon
“When you demonstrate commitment, you get commitment back.” – Jon Gordon
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Transcript
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| 0:00.0 | Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself and your business. |
| 0:09.6 | Here's your host, founder of America's largest business coaching company, Brian Bafini. |
| 0:16.9 | Well, the top of the morning to you and welcome to It's a Good Life. Just a few weeks ago, we celebrated our 300th episode. During that time, there's been very few people who has been a guest more often on the podcast than our next guest. He's not just a guest. He's my buddy. Brothers from a different mother. We've known each other for more than 18 years. Whenever I can, |
| 0:39.2 | I book him for a speaking engagement. He's built a beautiful business. He is a leader of people, |
| 0:45.2 | and he is one of the best leadership minds out there. He's been helping teams win national |
| 0:50.3 | championships and all kinds of sports for years. He's a national championship guy. |
| 0:55.0 | He's going to talk to us about the seven commitments of a great team. His name is John Gordon, |
| 0:58.5 | and he is my good friend, top of the morning, Tia Johnny. Brian, great to be with you. And I just |
| 1:02.9 | love that music to start it out. It's my favorite intro of any podcast that I've done. |
| 1:07.3 | Brought to you by Mr. Lally. And just so you know, we're in our new studio today. We're actually at the headquarters, the coaching, the center of the coaching empire in |
| 1:14.8 | Carlsbad. |
| 1:15.6 | Let's go. |
| 1:16.4 | I love that. |
| 1:17.4 | Come on. |
| 1:18.4 | So I'm going to give you context here today. |
| 1:20.1 | Here's the great news. |
| 1:21.0 | I'm not just going to get my people listening today, get exposed to John Gordon, not only the phenomenal content in this book, but also I'm |
| 1:28.4 | going to get free coaching session today because I have a team of hundreds of people that have |
| 1:33.0 | been doing stuff for 30 years. You've been to how many events I don't even know. So many |
| 1:37.3 | people you know and relationships you've sent to me and vice versa. And we have about four |
| 1:43.4 | years ago became a 50% work from home organization. And let me tell |
| 1:47.7 | you, I thought I knew what leadership was until that went down. And I found how difficult it is that |
... |
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