Quick Cut: S2E307 How to Delight Your Customers

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.4 • 2.4K Ratings

🗓️ 26 June 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

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In today’s transactional society, entrepreneurs who consistently exceed their customers’ expectations will stand out and achieve phenomenal success. In this episode, Brian teaches why a positive focus on providing exceptional customer service builds a strong business culture, forges long-lasting relationships and creates a tribe of loyal advocates who refer.

YOU WILL LEARN:

· Why you must fill the need.

· How to go the extra mile.

· How to make it extraordinary.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Delight your customers. That's the secret to success in business. No-one ever went out of business having millions of delighted customers.” – Warren Buffet

“Poor customer service is the death knell for a business.” – Brian Buffini

“One of the key ingredients to building trust is consistency.” – Brian Buffini

“People don't get to talk much about great service, so give them something to talk about.” – Brian Buffini

“It's easier today than ever before to get a fan. It's easier today to delight your customers, because so many people are just trying to meet the basic needs.” – Brian Buffini

“Focus your mind on delighting your customers, and you'll have a delightful business.” – Brian Buffini

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Transcript

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0:00.0	Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company.
0:10.4	Here's a short classic cut from one of our all-time favorite episodes.
0:16.6	Well, the top of the morning to you, and thanks for joining us on It's a Good Life.
0:21.3	I am so excited to share with you today's episode, which is entitled, How to Delight Your Customers.
0:28.7	I saw two interviews recently that really inspired me to talk about this today.
0:33.2	One was by Warren Buffett, the other by Tom Cruise.
0:37.0	Now, that might be the first time you've heard
0:38.9	those two men's names ever mentioned in the same sentence. Warren Buffett was in an interview with
0:44.2	Charlie Rose. Charlie asked him, what's the secret to success in business? Now, you would expect
0:50.3	Warren Buffett to do a whole bunch of things on EBDA and profit and loss and value
0:56.1	investing and so on so forth. And he said the following, delight your customers. That's the
1:01.6	secret to success in business. No one ever went out of business having millions of delighted
1:06.8	customers. You know, later that day, I was watching an interview with Tom Cruise at a French
1:13.0	film festival. My son is in film school, and he got all excited about this interview with Tom Cruise,
1:18.4	and I sat down. And the French interviewer said to him, Tom, you're the last of the great movie
1:23.4	stars. Why is that? And Tom's response was, you know, I don't give a second thought to being a
1:28.9	movie star. What I'm consumed by every day is how to delight an audience in a movie theater.
1:35.3	So the greatest investor of our time and the biggest movie star of our time both have the same
1:42.4	answer when talking about the secret to success. And it's
1:46.6	delighting their customer. And so if you have a business or you're thinking about going into
1:52.2	business, I think this would be a great thing to think about, how to delight your customers.
1:58.0	You know, the contrary to delighting your customers, obviously, is unhappy customers,
	...

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