Quick Cut: S2E305 Ownership Is Everything

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.4 • 2.4K Ratings

🗓️ 19 June 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

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It’s human nature to make excuses when things don’t go your way but if you take responsibility for where you are and why, you’ll get on track to live the good life. In this episode, Brian teaches how to succeed in your relationships, health, finances and business life by ditching the excuses and taking ownership instead.

YOU WILL LEARN:

· The types of excuses we make.

· The reasons we make those excuses.

· The importance of outside perspective.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Excuses are the lies we tell ourselves.” – Jocko Willink

“When we take ownership and truly embrace where we are and why we are, then we get to go to work.” – Brian Buffini

“Excuses do have purpose. They save face, they lower expectations and they justify low performance.” – Brian Buffini

“Ownership means I choose to do this, I embrace this on purpose.” – Brian Buffini

“Change is hard. We're like homing pigeons - we want to go back to what we know.” – Brian Buffini

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Transcript

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0:00.0	Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching
0:09.5	company.
0:10.5	Here's a short classic cut from one of our all-time favorite episodes.
0:17.2	Well the top of the morning to you and welcome to today's program.
0:20.7	Today's title is called Ownership is Everything.
0:24.4	Where I first came up with that idea was when I interviewed
0:28.6	Jocco Wilnik, and if you remember Jocco is the Navy Seal Officer
0:33.0	who was actually Season 1, Episode 166, if you haven't heard it.
0:37.0	And in that interview, he said that excuses are the lies we tell ourselves.
0:42.0	And it's true.
0:44.0	It's just, that's a tough way to hear it. And it's
0:47.3	also when you're dealing with things or struggling with things and things are hard, it's very
0:52.4	easy to check out all together. The phrase I like to use is the stories we tell ourselves.
1:00.6	And the better a story teller we are, the more we believe our own BS.
1:05.6	And I know a lot about that.
1:07.5	And so today I'm going to talk about excuses because we live in a world where accountability
1:13.7	is optional, where anything that's difficult can ultimately be rationalized and packaged.
1:21.2	And so I'm going to talk about the types of excuses that there are.
1:25.7	I'm going to talk about how excuses have purpose and there's a reason for them.
1:30.1	And then we'll finish up on the how to side of things, which is, you know, we want you
1:34.1	to think, feel and do better on this program.
1:37.5	So we're going to talk about the thinking parts and that's the types of excuses that the
	...

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