S2E304 How to Accelerate Your Business - The Activator Advantage with Matt Dixon

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.4 • 2.4K Ratings

🗓️ 17 June 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you want greater client engagement, better internal collaboration and more profits, you need to be an Activator! In this episode, author Matt Dixon shares his extensive research on the traits of today’s rainmakers and explains how top performers drive consistent growth in their businesses by winning, retaining and developing loyal client relationships.

YOU WILL LEARN:

· The five types of business developers.

· How Activators deliver business and personal value for clients.

· The importance of building and leveraging professional networks.

MENTIONED IN THIS EPISODE:

“The Activator Advantage,” by Matthew Dixon

“Made to Stick,” by Chip Heath and Dan Heath

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Activators don't rest on their laurels. They activate their expertise.” – Matt Dixon

“Activators think of it very differently. The relationship happens first and then paid work is just the natural evolution of that relationship.” – Matt Dixon

“Activators bring their colleagues in.” – Matt Dixon

“Activators focus on a third dimension of value, something we call personal value.” – Matt Dixon

“Being thoughtful and helpful at a personal level creates real stickiness for activators in the client relationship.” – Matt Dixon

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself and your business.
0:09.6	Here's your host, founder of America's largest business coaching company, Brian Bafini.
0:17.1	Well, the top of the morning to you and welcome to It's a Good Life. I'm your host, Brian Bafini.
0:21.7	And today we have a special guest. His name is Matt Dixon. He's a founding partner of DCM Insights,
0:26.5	which focuses on using data and research frameworks to help companies attract, retain, and grow their customer base,
0:33.7	which means he really helps salespeople like me. So Matt is a best sell and author and speaker.
0:38.7	Today we're going to be diving into his newest book,
0:40.7	The Activator Advantage, what rainmakers do differently.
0:44.8	Matt, delighted to have you.
0:46.2	Thanks for taking time to be with this today.
0:47.8	Welcome to this show.
0:49.0	Hey, Brian.
0:49.6	Thanks for the invite.
0:50.5	It's great to be here.
0:51.6	You know, I love sales.
0:53.3	Sales has, well, it's great to be here you know i love sales sales has you and me both
0:54.6	it's dug me out of a hole it's uh changed my life i was virtually bankrupt in america with bills
1:01.0	and medical bills and everything else is a 19 year old and it helped me become a millionaire by
1:05.8	26 and then has helped produce 5 000 millionaires through our coaching program. And yet we live in a world today, Matt, where people are embarrassed to be called a salesperson,
1:16.9	young people, Gen Z, it's like you call them a vampire.
1:20.4	And because of that, people shrink from it.
1:23.0	And I've always said my whole life, nothing happens in this world without a sale.
	...

Transcript will be available on the free plan in 18 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Brian Buffini, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Brian Buffini and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.