Quick Cut: S2E303 How to Make a Good Comeback
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 12 June 2025
⏱️ 11 minutes
🧾️ Download transcript
Summary
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Failure is never fun, but it is an essential prerequisite for success. In this episode, Brian explains why failure is an inescapable part of life and teaches how you can recover from it to come back better than ever.
YOU WILL LEARN:
· Why failure stinks.
· How successful people handle failure.
· How to be the comeback kid.
INSPIRATIONAL QUOTES FROM THIS EPISODE:
“I believe the good life is not so much a destination, but the journey to get there.” – Brian Buffini
“A failure is like fertilizer. It stinks to be sure, but it makes things grow faster in the future.” – Denis Waitley
“The key ingredient for growth is humility.” – Brian Buffini
“The bottom line is we have to have optimism rooted in realism. And the realism is that, in every book of success, there are chapters of failure.” – Brian Buffini
“You can be a great comeback story; your best days are still yet to happen.” – Brian Buffini
“Your comeback story can be the inspiration to others.” – Brian Buffini
“The pursuit of happiness is the happiness itself.” – Brian Buffini
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Transcript
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| 0:00.0 | Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company. |
| 0:10.4 | Here's a short classic cut from one of our all-time favorite episodes. |
| 0:16.8 | Top of the morning to you, Brian Bafini here, and welcome to It's a Good Life. You know, a lot of people |
| 0:23.5 | have been reaching out to me. They've experienced a lot of setbacks, difficulties, and different |
| 0:29.0 | themes with the questions I've been getting and concerns or struggles that people are having. |
| 0:33.8 | And so that inspired today's message, how to make a good comeback. A comeback by its very definition |
| 0:41.2 | is a return to a former good position or condition. The first thing I want to talk to you about |
| 0:48.0 | is, and it's just the universal experience we all have, failure stinks. It just does. |
| 0:53.2 | We're going to walk through what failure |
| 0:54.9 | or an experience of failure or a setback really looks like. The second thing we're going to talk |
| 1:00.2 | about is fail again and fail better, which is high performance, high achievers mindset towards |
| 1:07.5 | failure. And then lastly, we're going to talk about how to be the comeback kit. |
| 1:11.7 | So the first thing, failure stinks. Right here in San Diego, the great Dennis |
| 1:16.0 | Whitney lives here, he said, failure is like fertilizer. It stinks to be sure, but it makes |
| 1:22.4 | things grow faster in the future. Oh boy, it sure does. You know, and I've talked about it in the past that |
| 1:29.2 | I think the key ingredient for growth is humility. The greatest growth experiences typically in a |
| 1:35.1 | person's life are after a major setback or difficulty or a challenge, because that's where the |
| 1:40.9 | opportunity to grow actually is. So failure stinks, but it is a fertilizer and it helps things to grow faster. |
| 1:48.0 | A 2019 study on failure by Northwestern University found that failure is the essential prerequisite for success. |
| 1:56.5 | The research found that trying again and again only works if you learn from your previous failure. |
| 2:02.6 | So the idea then is to work smart, not hard. |
| 2:06.0 | So I did this, I tried this. |
... |
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