S2E216 How to Grow Your Business Through Unreasonable Hospitality with Will Guidara

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.4 • 2.4K Ratings

🗓️ 13 August 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Extraordinary hospitality is a powerful competitive advantage. In this episode, Will Guidara explains how he transformed his New York City restaurant into the best in the world by creating bespoke experiences for customers and shares how any business can succeed by being more intentional and creative to build meaningful relationships with those they serve.

YOU WILL LEARN:

· The critical difference between hospitality and service.

· The 95/5 rule.

· The power of a team huddle.

MENTIONED IN THIS EPISODE:

Become a Certified Full-Service Professional

“Unreasonable Hospitality,” by Will Guidara

www.unreasonablehospitality.com

www.elevenmadisonpark.com

“The One Minute Manager,” by Ken Blanchard and Spencer Johnson

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Service is effectively fulfilling the base level promise. Hospitality is how you make the people feel when you provide that service.” – Will Guidara

“Sometimes you just need to slow down to speed up; we shouldn't always try to multitask and be efficient.” – Will Guidara

“It's not the cost of the gesture that matters, it's how it makes people feel.” – Will Guidara

“It feels great to make other people feel good.” – Will Guidara

“The only advantage that exists in the long term comes from hospitality, from consistently and generously investing in relationships because they take time to build and, if you build them in the right way, they take a long time to erode.” – Will Guidara

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Transcript

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0:00.0	Welcome to It's a Good Life, the Podcast for Entrepreneurs, where it's all about growing
0:07.7	yourself and your business.
0:09.7	Here's your host, founder of America's largest business coaching company, Brian the Feeney.
0:15.0	Top of the morning to you and welcome to It's a Good Life.
0:21.0	Today we've got a very special guest. You know I like to bring you the best of the best.
0:26.3	Someone who's been there and done that. And that's why I'm so excited to have Will Gdara on the show today.
0:33.0	Will is the former co-owner of 11 Madison Park, a Foodie's Dream destination.
0:39.0	It was actually named the best restaurant in the world in 2017. However it wasn't just the food that was remarkable.
0:46.8	It was the hospitality that tipped the scales.
0:50.0	Will transform the hospitality industry by being a little bit unreasonable.
0:54.8	It's also one of the reasons we're so excited to have Will, not just on this podcast today,
0:59.9	but Will is agreed to be part of our faculty for our brand new CFSP training program.
1:05.7	That's a certified full service professional training program.
1:09.8	And if you want to be a full service pro, you have to understand hospitality.
1:14.6	Today we'll dive into his New York Times best selling book,
1:17.7	Unreasonable Hospitality, the remarkable power of giving people more than they expect.
1:22.8	So just from that title alone you see how a line that is to our message philosophy and
1:26.5	ultimately our heart.
1:27.8	He's a great man with a great message.
1:29.6	Will Gdara, thanks for showing up on the show today.
1:31.8	Brian, I'm so excited to be here, man.
1:33.6	I really appreciate you having me on.
	...

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