Quick Cut: S2E215 Why Simple Wins with Lisa Bodell
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 8 August 2024
⏱️ 11 minutes
🧾️ Download transcript
Summary
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In a world where complexity is killing many companies' ability to innovate and adapt, simplicity is fast becoming a competitive advantage. In this episode, Lisa Bodell shares why simplification is the key to eliminating unproductive and time-sucking activities and creating a corporate culture where essential and meaningful work is the norm.
YOU WILL LEARN:
· How to start the process of simplicity.
MENTIONED IN THIS EPISODE:
“Kill the Company,” by Lisa Bodell
“Why Simple Wins,” by Lisa Bodell
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Simplicity really means focusing on what matters the most.” – Lisa Bodell
“It's not about doing more, it's about doing valuable.” – Lisa Bodell
“Simplicity is the front end of innovation. It creates the space for thinking and creativity to happen.” – Lisa Bodell
“We must create space to think so we can build our best ideas together.” – Lisa Bodell
“Spend your time the way you'd want other people to spend your time.” – Lisa Bodell
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Transcript
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| 0:00.0 | Welcome to It's a Good Life with Brian Baffini, founder of America's largest business coaching company. |
| 0:10.0 | Here's a short classic cut from one of our all-time favorite episodes. |
| 0:15.0 | Well, the top of the morning to you and welcome to It's a Good Life. |
| 0:20.0 | Today we have a very special guest. Her name is Lisa Baudel. And Lisa believes in the power of simplification. And she's here to talk about her newest book today. I love this. It's called Why simple wins escape the complexity trap and get to work on |
| 0:36.0 | what matters and we're all about that Lisa welcome to the program thanks for |
| 0:39.4 | join us thank you Brian I love the energy. Thanks for having me. |
| 0:43.2 | Oh, yeah. Let's jump right into the heart of the matter here. |
| 0:45.8 | What is simple? What's the definition of it and why does it matter to a business owner? |
| 0:50.3 | Simple is about how can we do things not just more effectively, but be able to focus on what's really valuable. |
| 0:56.0 | So this isn't just a productivity exercise. |
| 0:58.0 | I think it's very easy to be productive and people create processes to do that all the time. |
| 1:02.0 | But how can we actually be more focused by |
| 1:03.8 | getting rid of things versus just focusing on doing more? Because it makes them focus on |
| 1:08.3 | what matters the most. And that's what simplicity really means., focusing on what matters the most. |
| 1:14.0 | You know, it's interesting in the coaching side of our world, |
| 1:17.0 | when we first start with people, they come to us and they're kind of almost bracing for impact. |
| 1:22.0 | Yeah, because they're ready for all the tasks and all the activities we're going to dump on top of them. |
| 1:28.0 | And the first thing we do is we find out everything they're doing. |
| 1:31.0 | And the very first thing we do is start taking away the least valuable stuff and all of a |
| 1:36.4 | sudden the clutter starts to clear I think overwhelm is the number one emotion we experience in trying to help people to improve their performance. |
| 1:46.0 | You know, there's so many myths about simplicity. |
| 1:48.0 | I agree. |
... |
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