S1E23 - It's The Little Things
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 9 June 2012
⏱️ 27 minutes
🧾️ Download transcript
Summary
This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep aids, grocery stores that help you read the small type on vitamin bottles, hardware stores that give you maps of their aisles, airports that know you need to charge up between flights, and business cards that are so unique you never forget them. Grab a coffee and join us for companies that go the extra inch.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:40.3 | From the Under the Influence Digital box set this episode is from Season 1, 2012. |
| 0:48.3 | You're so king in it. |
| 0:53.3 | I go to love it in an instant. |
| 0:55.0 | Your teeth look wider than no, no, no. you're not you when you're hungry you're in good hands with all |
| 1:14.0 | I'm under the influence |
| 1:21.0 | with Terry O'Reilly |
| 1:22.3 | I once took a fascinating three-day screenplay course, |
| 1:35.3 | taught by the venerable Robert McKee. |
| 1:38.4 | The class wasn't about how to write a screenplay. |
| 1:41.4 | The topic was, what is a screenplay? |
| 1:45.2 | McKee was riveting because he has an encyclopedic knowledge of cinema. |
| 1:50.6 | He gave us endless nuggets that only a keen lifetime observer would ever know. |
| 1:56.2 | For example, he told us that the movie Big, starring Tom Hanks as a kid trapped in an adult's body, |
| 2:02.5 | was written by Steven Spielberg's sister. |
| 2:05.7 | Guess who she was writing about? |
| 2:08.4 | He told us that good screenwriters give all the best lines to the villain and not the hero. |
... |
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