S1E24 - Striking Images: Matchbook Advertising

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Society & Culture, Pop Culture, Cbc, Under The Influence, Terry O'reilly, Advertising, Marketing

4.8 • 627 Ratings

🗓️ 16 June 2012

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, cheap and even a moderate smoker would be exposed to the advertising over 20 times a day. Matchbook advertising pre-dated radio, and was embraced by almost every industry. From big beer and tobacco companies, to the war effort, to Hollywood, to the smallest Mom & Pop businesses, matchbook advertising was effective and affordable for everyone. And believe it or not, even the State Department used matchbook advertising recently to hunt down Osama bin Laden.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:42.3	From the Under the Influence Digital box set this episode is from season one 2012
0:43.2	you're so king in it
0:49.9	I go to love it in an instant.
0:55.0	Your teeth look wider than no, no, no. You're not you when you're hungry.
1:14.0	You're in good hands with all.
1:22.3	You're under the influence with Terry O'Reilly. Back in 1998, U.S. embassies in Kenya and Tanzania were truck bombed.
1:36.5	Later that year, a federal court in Manhattan indicted fugitive Saudi millionaire and terrorist leader Osama bin Laden on charges of plotting the attacks.
1:47.1	He's believed to be the mastermind of the 1998 bombings of two American embassies in East Africa.
1:52.9	Those attacks killed 225 people.
1:57.3	The U.S. State Department announced a reward of up to $5 million for information that would lead to bin Laden's arrest and conviction.
2:07.1	It was part of the State Department's Rewards for Justice Program, created in the mid-1980s.
2:14.1	It offered millions of dollars in exchange for information that enabled U.S. law enforcement
2:19.9	agents to prevent terrorist attacks or successfully prosecute terrorists.
2:25.6	The key to putting a bounty on someone is the same key to marketing a product.
2:31.4	People have to know the bounty exists in order to generate interest.
2:36.6	So the State Department put the news out to the Middle East, Southeast Asia, Africa, and Europe.
	...

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