S1E22 - LGBTQ Advertising: Chasing The Pink Dollar
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 2 June 2012
⏱️ 29 minutes
🧾️ Download transcript
Summary
The gay community will spend over $800 billion dollars this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T. - or Lesbian, Gay, Bi-Sexual and Transgender - advertising. From the first gay characters on mainstream television in the 70s, to the first big brand that dared to openly advertise to the Gay community in 1981, to the 10-year drought of gay advertising brought by the onset of AIDS, to its resurgence due to a recession, to the flashpoint of Ellen Degeneres coming out on her TV show, to the first transgender Miss Canada Universe contestant, to the friction it all still causes today, the gay market is a fascinating study in diversity, courage, profit and respect.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:42.3 | From the Under the Influence Digital box set this episode is from season one 2012 |
| 0:43.2 | you're so king in it |
| 0:49.8 | I go to love it in an instant. |
| 0:55.0 | Your teeth are waders at no, no, no! You're not you when you're hungry. |
| 1:13.9 | You're in good hands with Austin. |
| 1:22.2 | You're under the influence with Terry O'Reilly. Thank you. The headline said, |
| 1:35.1 | First Gay Caveman found. |
| 1:38.0 | Archaeologists had discovered the 5,000-year-old remains of what they believe was a transsexual or third-gender man. |
| 1:46.4 | According to the Telegraph newspaper, the male skeleton was unearthed last year in a Prague |
| 1:51.9 | suburb of the Czech Republic. It was the way the body was buried that was highly unusual. |
| 1:59.1 | In the Copper Age, men were traditionally buried on their right side, |
| 2:03.8 | with their heads pointing towards the West. |
| 2:06.6 | They would be buried alongside their weapons, hammers, and flint knives. |
| 2:11.1 | Women, on the other hand, were buried on their left sides |
| 2:14.3 | with their heads pointed towards the east. |
| 2:17.1 | Females were buried with necklaces, pets, and copper earrings, as well as jugs and an egg-shaped |
... |
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