S12 E24 P1: Why Off-the-Shelf APIs Fail Complex Web Workflows and the Blueprint for High-Velocity Product Engineering with Volodymyr & Vitalii Sydorenko, Co-Founders of Gearheart

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

News, Entrepreneurship, Business, Technology, Careers, Tech News

5.0 • 217 Ratings

🗓️ 23 June 2026

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Volodymyr Sydorenko lives in London, and collects mechanical keyboards. His most unusual hobby is that he does clay sculptures of characters, or random people at times. He has 2 cats, and likes to spend time outdoors. In fact, in 3 weeks time from this recording, he will traveling to Switzerland to do the Via Ferrata. To add to all of this, he has started to write children's books and hopes to publish them someday. Vitalii Sydorenko currently lives in Lisbon, Portugal. He is into sports, loves to hit the gym and regularly tracks his calories. Last year he started playing tennis and finds that he can't stop. He enjoy hiking, which is great in Lisbon. And in the past, he spent many years building startups, exiting, and also in venture capital You may have noticed that Volodymyr and Vitalii have the same last name... that is because they are brothers. As kids growing up, they did a lot of boxing together, as well as cling to classic films like Back to the Future. Fourteen years ago, Volodymyr got interesting in building solutions, and realized he could only get so far by himself... so he decided to build a team to deliver these solutions. Two years ago, Vitalii and Volodymyr started to consider all the of the shifts in the SDLC, and what that meant for the current business. Vitalii decided to bring his prior startup and VC experience and join the team. This is the creation story of Gearheart. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	This episode is brought to you by The Built. A new podcast from the guys behind Cincera,
0:04.7	Michael Sullivan and Ian Myers. They built their company by figuring out clever solutions to a few
0:09.8	important ad tech problems in their industry. And that's exactly what this show is about.
0:15.2	Mike and Ian interview some of the smartest tech minds in the biz to hear about how they
0:19.8	identified opportunities, solve their hardest challenges, and grew their businesses in the biz to hear about how they identified opportunities, solve
0:21.6	their hardest challenges, and grew their businesses in the process.
0:25.6	Listen to the build with Michael Sullivan, wherever you get your podcasts.
0:33.6	One of our first projects we were building that was about pretty high volume of data processing,
0:40.0	and I made an architecture for that, and we developed it.
0:43.0	And the first version that we did, like it didn't really scale.
0:46.2	I realized that I've made this design essentially based on things like I read in books,
0:51.6	and that was the moment I realized, realized okay I cannot make guesses like that anymore
0:55.6	we're so focused on doing great work for our clients that we completely neglected building the
1:02.0	business itself no pipeline no positioning no structure on growth when the market turned in
1:09.9	2022 we felt it immediately because there was nothing underneath us on growth when the market turned in 2022.
1:15.2	We felt it immediately because there was nothing underneath us.
1:17.8	My name is Vladimir Sederunco.
1:20.7	And my name is Ritali Sederanko.
1:22.7	And we are running the team at your heart.
1:27.4	This is Code Story.
1:31.2	A podcast bringing you interviews with tech visionaries.
1:32.6	I think six months moonlighting.
	...

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