Ryan Holiday

The Forward

Lance Armstrong

Lancearmstrong, Theforward, Sports, Arts, Wedu, Forward

4.5 • 2K Ratings

🗓️ 24 July 2017

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ryan Holiday is a best selling author who has written: "Trust Me I'm Lying", "Ego is the Enemy" and his latest "Perennial Seller." Lance caught up with Ryan in Austin to talk: marketing a book, stoicism, speaking to sports teams, the Gawker fallout and their shared passion for Iron Maiden.

Transcript

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0:00.0	Welcome back to the forward podcast. I'm your host Lance Armstrong exciting guests this week.
0:06.2	Good buddy of mine Ryan Holiday.
0:09.2	Amazing author, thinker.
0:12.3	For a guy hasn't lived that long, he sure done a lot. Dude, he's 30 years old.
0:17.0	Was the CMO at American Apparel during a awfully tumultuous time, then left to go on and write his
0:29.3	own books, most of which, if not all of which have become bestsellers. Trust me I'm lying the
0:35.9	obstacles the way ego is the enemy the daily stoic in his new book perennial
0:40.2	cellar not to mention ghostwriting for the likes of Tony Robbins, Tim Ferris, Dan Bilzarian,
0:49.7	another homey of mine. I enjoyed the conversation. I think you will as well. Before we get to Ryan, a couple things.
0:58.0	To anybody that's tuned in for the last three weeks to the stages podcast my daily podcast with J. B.
1:05.3	Hager talking about anything and everything Tour to France related from that day.
1:10.3	Thank you so much. Totally blew us away more than 5 million downloads I I don't
1:19.4	know I didn't think that was going to happen but both J.B. and I are looking forward to a 49 week
1:27.9	vacation. This thing kicked my ass. I mean I thought it was hard doing the race. It was hard
1:34.3	talking about it for three weeks. Hey another great year as well for a great
1:40.0	young organization that Anna volunteered with and was set on the board of for a long time called
1:45.8	Wapi.
1:46.8	We had a great turnout this week and thank you to anybody that came out and supported such a great cause.
1:54.0	Thursday morning, getting up brighten early, hello, Ragbry, flying from Aspen to Iowa
2:01.2	with Jimmy Johnson, the 48 car and a whole crew of guys going to go out and ride a couple days of ragbry
2:06.4	Really looking forward to that I always love getting back to Iowa
2:10.7	seeing my buddy TJ and rubbing elbows with 30,000 other people every day
	...

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