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I am simply thrilled to introduce my guest today. Ryan Holiday.

Ryan, are you prepared to ignite? I am. I'm very excited to be back. Yes.

Ryan is a media strategist and prominent writer on strategy and business. After dropping out of

college at 19 to a princess under author Robert Green, he wanted to advise many best-selling

authors in multi-platinum musicians. He's the director of marketing at American apparel where his

campaigns have been used as case studies by Twitter, YouTube, Google, and written about in ad

age New York Times and fast company. Ryan's latest book, The Opsicle is the Way. The timeless

art of turning trials into triumph was released by Penguin on May 1st. He's also the best-selling

author of Trust Me. I'm lying in growth hacker marketing. Wow, Ryan, I've given our listeners

just a little overview. So take a minute. Tell us about you personally because we want to get to know

you. Then give us an overview of what you have going on right now. I'm a writer. I consult with all

sorts of high-level businesses and public figures. But on the side, I've always been enamored with

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