Hey, Don, if you ever wondered, you've been running all these years.

You feel like you're in pretty good shape.

Why do you pay the same amount for life insurance and someone else does?

Well, I see.

I see.

The guy that's sitting on a couch eating Cheetos.

Why should you have to pay the same amount as someone that is sedentary?

It doesn't seem fair to me.

You know, there's a company out there, Health IQ.

I don't know if you've noticed.

I've come across it on Facebook.

They have Facebook page ads.

And I started looking into it and there's a guy that started running when he was 37

and he had that same thought he's going, you know, I'm putting in this work.

There should be a financial benefit because I'm trying to keep my body healthy.

And so he started looking around saying, can I get better health insurance or

life insurance because I'm in shape and there was nothing out there.

And so he started a company that basically brings the insurance companies in line with

healthy runners to give them lower rates.

And it's called Health IQ.

That's brilliant.

It is.

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