Light that spark fire nation, JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot podcast network with great shows like Ducktaped Marketing.

Today we'll be talking about running a business with a counter-sickical nature to drop these value bombs.

I brought Jared Kessler into EO Fire Studios.

Jared is the CEO and founder of Easy Knock, the first residential sale leaseback platform.

He's an expert in real estate and finance with years of experience and leadership at industry titans like Goldman Sachs.

And today for our nation we'll talk about what it means for a business to be counter-sicklicle.

We'll talk about residential sale leaseback and his top advice for entrepreneurs in the early stages of founding their company and so much more fire nation.

When we get back from thanking our sponsors.

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Jared say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

Yeah, well, what's up to everyone?

I would say the number one thing is and the misconception is is people that have made a big mistake in their life. What tends to happen when people are interviewed and job interviews is they're scared to talk about something they did wrong or mistake they made.

I think there are those that are humble and those that will be humbled and the best people are people that have been punched in the gut because they usually learn from it and then they have grit.

Fire Nation we're going to be talking about grit today we're going to be talking about running a business with a counter cyclical nature.

A lot more so stick around for this but before we get into all this kind of.

Mel full of words that we have to discuss today I want to know a little bit more about you Jared break down your background so I have a pretty unconventional background when I was in college I used to write scripts for a lazy producer at MTV.

And he had me send up he had me doing all the work for him because I was getting exploited as a college kid and I was somewhat creative so I used to send up scripts and after college I actually got hired by MTV and I worked on a bunch of the shows in Times Square.

I realized very quickly that I couldn't afford my rent so I sold out and I went to Wall Street and over the course of 18 to 20 years.

I was more of an entrepreneur I wasn't a traditional investment banker I created different types of businesses in new asset classes that didn't exist and really got tired of looking at numbers I felt every day that I wasn't fulfilled and I wanted it just not see numbers I wanted to be able to see people and about almost six years ago in October started easy knock.

And along with easy knock I also enjoy advising other companies and investing in other companies I'm from New York I'm a fourth generation New Yorker which is very rare most people think that a lot of people are from New York but no one in New York is from New York.

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