Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Millman from design observer.com.

This is the 10th anniversary of the podcast.

10 years of designers and other creative types talking about what they do, how they got to be who they are, and what they're thinking about.

On this podcast, Debbie Millman talks with Robin Petrovich and Catherine Bailey about their qualifications to run heath ceramics.

I threw a pot in high school.

One pot.

Yeah, it was pretty good.

Also, why they don't advertise.

It's better to be interesting than to hire somebody to make you sound interesting when you're not.

Here's Debbie Millman.

Heath Ceramics is a story tableware and tile company in San Francisco.

It was founded by Edith and Brian Heath in 1948. In 2003, the company

was bought by another talented couple, Robin Petrovich and Catherine Bailey.

They turned the Heath store in the Mission District into a must-see for anyone interested

in ceramics and tile or in just a great retail experience.

Their work at Heath just won them, the 2015 Cooper Hewitt National Design Award, and last month it came out with a book,

Tyle Makes the Room, Good Design from Heat Ceramics.

Robin and Catherine, welcome to Design Matters. Thank you. Thanks for having us.

Catherine, you are practically a New York native. You were raised in New Jersey and I read that you lived

in a split-level colonial built in the era of pink tile and

...