Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Millman from design observer.com.

This is the 10th anniversary of the podcast,

10 years of designers and other creative types talking about what they do, how they got to be who they are,

and what they're thinking about.

On this podcast, Debbie Milman talks with Michael Beirut about why he thinks graphic design

is so cool.

It all goes back to high school

and designing the poster for the school play.

There are other people acting in the play.

That's one way to go, I suppose,

but doing the poster for the play my God.

Here's Debbie Miller.

Michael Beirut has a new book out.

It's a monograph, a design manual, and a manifesto,

and it's all wrapped up in the very short title, How To. But the subtitle is a bit more explicit.

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and every once in a while, change the world.

Let me explain why this book is a big deal.

As a partner at Pentagon,

Michael Beirut has done some of the most celebrated design work of his generation.

For clients as diverse as Harley Davidson, the Brooklyn Academy of Music,

...