Welcome to the Disruptive Entrepreneur Podcast.

For anyone who wants to make money and make a difference, grow and leverage your enterprise better,

get more done in less time, outsource everything, and create your ideal lifestyle.

And now, your host, eight times best-selling author and double world record holder, Rob Moore. Hi, it's Rob Moore here.

Welcome to the Disruptive Entrepreneur Podcast.

For at least a year, I've wanted to interview this man

because I've never met someone who knows as much

about negotiation as Simon and we've been friends now for how long must be what

seven years yeah something like that we're like uni friends aren't we? We go to

uni together but then we don't see each other for years. But obviously you've

spoken on some of our stages, we've done work together. We created a program together.

We did indeed, yes. And then which was a great experience. So someone will say thanks a lot for coming to do the caucus. My pleasure. Good to be here. Yeah, great. And I've always been interested to see how negotiation changes.

Yeah. Because you know 80s it seemed a bit more like double-breasted soup, power,

and then maybe we've got a bit more soft and barefoot.

Bare knuckle negotiation to barefoot negotiation.

So how do you see negotiation has changed?

I think what's changed is the, if you like, the buying process that people go through.

So to think about negotiation to begin with from a kind of as part of a sales process or something like that

what's happened is buyers have changed be is largely driven by the internet because

we're now able to access so much more information so we're more savvy I guess? Well, are they

better informed or are they potentially misinformed as the question?

Or over informed too much information? Yeah, because I mean I know from my research into neuroscience

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