RICK ROSS: How I Built $150M+ Business Empire | "Why 98% Stay Broke!" | Mom's #1 Secret To Stay Rich
The Passionate Few
OMAR ELATTAR
4.9 • 602 Ratings
🗓️ 20 May 2026
⏱️ 50 minutes
🧾️ Download transcript
Summary
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In this episode, we sit down with @rickrossmmgempire aka Rick Ross — rapper, serial entrepreneur, and self-made mogul who built a global empire from absolutely nothing. From washing cars on 183rd Street for $30 a day to owning a private jet hangar 10 minutes from where he grew up, owning a $100M mansion on Miami's Star Island, 100+ franchises, and a 300-acre estate that was once Evander Holyfield's — Rick Ross didn't just rap about the boss life. He built it brick by brick.
This conversation is a masterclass in hunger, ownership, and generational wealth. Rick pulls back the curtain on what it really took to go from Carol City projects to a nine-figure empire — and why most people never make it out of their own way.
If you're chasing a dream, building a business, or trying to level up your life — this episode will light a fire under you like nothing else. 🔥
🎯 In this episode, we cover:
• Growing up behind the projects in Carol City & never letting it define him
• Washing cars at 13 for $30 a day — and what that hustle built in him
• How Run-DMC, Luke & Too Short sparked the dream before anything else
• Hundreds of records, zero buzz — then one song flipped the entire industry
• Writing "Hustlin'" on a car ride to Tampa and triggering a global bidding war
• Every major label flew out to sign him — he only took 3 meetings out of 30
• Getting his first $1M and stacking it instead of spending it
• Building 100+ Wingstop & Checkers franchises into a cash-flowing empire
• Why he chose real estate over crypto and NFTs — and how it paid off massively
• Turning Evander Holyfield's estate into a 300-acre personal kingdom
• Building Slippery Soap from one conversation at a car show
• What "Rich Forever" truly means — generational wealth that outlives you
• The #1 trait of people who never make it (and how to avoid it)
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📲 RICK ROSS's IG: https://www.instagram.com/richforever/
Timestamps:
00:00:00 – Intro & Welcome to the Hangar
00:00:51 – Growing Up in Carol City Behind the Projects
00:01:37 – Why He Never Let the Negatives Win
00:02:40 – How Music & Run-DMC First Sparked the Dream
00:03:39 – Miami Vice, Ferraris & His Addiction to Success
00:04:43 – First Time on the Mic in Elementary School
00:06:22 – First Taste of Money Before the Music
00:07:01 – From Car Wash Kid to Car Empire & Slippery Soap
00:08:41 – What "Rich Forever" Really Means
00:09:41 – Why Billionaires Think in Decades Not Hours
00:10:43 – Jay-Z, Diddy & Every Label Bidding for Him
00:13:00 – The Day the First Million Hit His Account
00:14:37 – First Show for $25K & the Come-Up
00:15:22 – The Night He Wrote "Hustlin'" on a Car Ride
00:17:07 – How He Knows When a Record Is a Hit
00:18:45 – Why He Chose the Franchise Model to Build Wealth
00:21:01 – The Hardest Part of Scaling: Finding Loyal People
00:22:19 – Maybach Music Group & Controlling the Catalog
00:23:05 – Cars as Investments & His Love for Automobiles
00:24:04 – Why He Chose Real Estate Over Crypto & NFTs
00:25:09 – The Car Show That Built an Entrepreneur Network
00:26:32 – How He Decides Who to Trust in Business
00:27:37 – Why Time Is the Only Thing You Can Never Replace
00:28:22 – The #1 Common Denominator of Successful People
00:29:11 – Dropping the Ball Before the Breakthrough
00:29:53 – Why Weak People & Excuses Never Win
00:30:53 – His Daily Routine & New Album "Set in Stone"
00:31:37 – Why Your Personal Brand Is Everything Today
00:32:25 – Does He Ever Trip Out on How Far He's Come?
00:33:44 – The $97M Star Island Mansion & Ken Griffin
00:35:07 – His Mom: His Biggest Supporter & Ride or Die
00:36:04 – Why You Must Take Imperfect Action When Inspired
00:37:41 – Best Advice for Anyone Stuck Chasing a Dream
00:38:25 – How He Stays Sharp (It's Not Books)
00:39:49 – What's Next: Buying 5% of the Miami Dolphins
00:40:27 – First Things First: Rapid Fire Round
00:50:10 – Final Words: Go Hard 7 Days a Week & Love Every Second
Transcript
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| 0:00.0 | What's at and it's the biggest boss in the game, Rick Ross, |
| 0:04.0 | and I am one of the passionate few. |
| 0:07.0 | The interview is great. |
| 0:09.0 | Like I said, all the hustlers, the two percenters, |
| 0:12.0 | who really feed off passion. |
| 0:14.0 | It's people that have passion inside of them that's bubbling, |
| 0:17.0 | but do they burn it? |
| 0:18.0 | You gotta burn it, baby, like calories. Hey guys, welcome this episode of the Passionate Few podcast. |
| 0:28.6 | Today we have on a man who needs no introduction, the man, the myth, the legend, Rick Ross, |
| 0:33.6 | aka Ricky Rose, aka William Leonard Roberts, the second. |
| 0:36.6 | My man, thanks so much for being on the show today. |
| 0:38.8 | Much love for having me, homie. I appreciate you, man. So, first of all, honor to be here in Miami. |
| 0:43.2 | It's your beautiful hangar. I know you just took delivery of the fresh whip. Yep. My first time seeing it, |
| 0:48.4 | that's the 2025 Rose Race Spectra, which is the electric version, the Tudor. |
| 0:55.0 | I just had the Mansori Rams, the kit, all of the, you know, the bells and whistles added. |
| 1:00.0 | This is my first time. |
| 1:02.0 | I'm seeing it. |
| 1:03.0 | Congratulations, man. |
| 1:04.0 | Very cool. |
| 1:05.0 | And we'll get into your incredible story, how you became, you know, not just Grammy nominated, |
| 1:09.0 | not just a serial entrepreneur, not just a philanthropist. But I want to talk about the early days, right? Before you became Rick Ross, take me back. You grew up in Carroll City, Florida. Carroll City, Florida. On the beginning. 10 minutes from here. Where did you grow up? What was your childhood like? And where did you become Rick Ross? Where did the dream first come to fruition for? Okay, so I grew up right here in Carra City, 183rd Street, 39th court. |
| 1:32.7 | This actual road that runs next to this hangar was the street made my father rest in peace |
... |
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