On this episode of the Playbook, I have the CEO of Capital Brands, parent company of Neutrabool it.

Rich Kraus.

He's in the house and he's going to tell us all about how consumer brands should emotionally

attach to their audience and

furthermore how the P&E that's right the private equity side of business

relates directly to being a successful business and how to exit.

This is Entrepreneurs The Playbook,

where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs

to talk about their personal and professional

playbook to success and what made them champions on the field and in the boardroom.

I'm your host and CEO of Sports One Marketing, David Melzer.

This is Dave Melter with entrepreneurs the Playbook and I have a real CEO,

Rich Kraus with capital brands. When I say a real CEO, Rich Kraus with capital brands.

When I say a real CEO, a lot of times,

especially because I'm sports oriented,

we have a lot of startups, you know,

once in a while we get a seasoned vet that's an operator. Well most people

don't understand that are entrepreneurs there's several types of CEOs and I

myself when I'm in a CEO position,

which I've been in big companies as small,

I believe you either build a business

...