Hey podcast listeners. I am so excited as you know we are diversifying all the different

content that we have and a dear friend of mine John Branca swung by the office. You might remember him from

sports science on ESPN, incredible insight on how the subtleties of success really

effectuate itself within sports, but more importantly, John and I got into a deep discussion about the soul of science, which is a completely different perspective.

This is entrepreneurs, the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs

to talk about their personal and professional Playbook to success and what made them champions

on the field and in the boardroom.

I'm your host and CEO of to get your feedback on it.

It's in the continuum of the conscious, subconscious, and unconscious mind, and it's directly related to, I think, how people are able to raise their awareness and also manifest or shop for what they want.

But here's what I've come up with and I really want someone that knows more than I to think about it.

Okay, so I talk about consistent persistent behavior and what I've noticed from doing the playbook is

consistency beyond anything else is the common thread of every person that's

able to hyper-achieve in the area that they're focused in on.

Doesn't mean they're successful, it just means, hey, you know, I'm Russell Wilson, I want to be a great

quarterback, I'm consistent at the things it takes to be a great quarterback.

And the reason I think consistency works is that

the cellular memory that we have

is the shortest dumbest memory that we have,

and it lasts only for the time that we're awake in a day.

And then it resets.

And in order for it to really have an impact, it needs to have 21 to 30 days of the same experience.

So like if I work out, work out, work out for 30 straight days,

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