Hey podcast followers and listeners you can see we're mixing it up this is the first time I'm going to do a

podcast which is actually a speech I gave at collision about finding your frequency which is just a fancy way of saying be authentic.

This is entrepreneurs the playbook

where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs

to talk about their personal and professional

playbook to success and what made them champions on the field and in the

boardroom. I'm your host and CEO of Sports One Marketing, David Melzer. All right. I'm here to talk about the three best tips for branding and I'm

gonna start off with one that is a little different. Most people say you got to

be authentic with your brand. I believe there's a lot more than being authentic. It's actually

finding a frequency of a brand. So as brands evolve, they actually have a frequency of vibration.

And when we didn't have such a far reach to billions of people with

our content and our brands it was very important to actually align with the

crowd that we had in our small towns or city or our country

if that's the farthest we could reach.

A frequency is a vibration and we can only be aware of that which vibrates equal to and

less than us.

So the more authentic you are, the more truthful you are,

the higher your vibration is, and so is your brand.

So if the earth vibrates the slowest,

then plants, animals, humans, sound, and then light, and then

thought. And what thought vibrates the fastest? The truth. That's why authenticity is the most important thing for a brand because it is

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