Revolutionizing the Boutique Game with Jeff Fenn

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 11 April 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

What is a better way to celebrate a 10-year business anniversary than to burn your whole membership to the ground and re-build it from the ground up? How about launching a brand new dashboard and new tools that will change the boutique game for so many owners?

Join me as I chat with Jeff Fenn, a Hub Team Member who's not just known for his terrible Steve Jobs impersonation, but also for the fresh new tools and dashboard features that were rolled out at the Boutique Summit last month. We'll be diving into the project's inception, the goals we sought to achieve with the new dashboard, and the power and importance of SEO. Jeff will also be sharing insights on how to track SEO and what metrics boutiques should be looking for to really leverage the power of organic traffic.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Boutique Hub Black

Transcript

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0:00.0	Let's talk about your business, strategy, and the juicy details of what actually works,
0:09.5	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
0:14.5	How do we scale your company and do it with the balance and the happiness that we all seek?
0:19.2	Let's hear from those insiders, experts, and strategists that actually make it happen.
0:23.4	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:30.4	Hey guys, welcome back to the podcast this week.
0:33.0	I have a special guest in the house.
0:35.5	Some of you may know him as terrible Steve Jobs impersonator.
0:43.1	Maybe. That was the best I could do. That was the best I could do. For those of you who attended
0:48.7	the boutique summit or you watch the replay of the boutique summit, I have had more people comment,
0:54.0	Jeff, that have said,
0:55.5	I didn't know who you were for a minute. Like, they didn't know who you were and they didn't
0:59.3	know who I was when we came out dressed like Steve Jobs. It was a bit of a moment. Would you agree?
1:04.8	Yeah. Yeah, I think it was mostly because the glasses that you ordered last minute were squeezing
1:10.4	my brain.
1:13.3	I did. I ordered these glasses that were supposed to be good Steve Jobs glasses, but they made you
1:18.6	look like Harry Potter, maybe? Where's Waldo? Yeah. Yeah, there's a difference between
1:25.0	Harry Potter glasses and Steve Jobs glasses. I don't know that anybody else is quite analyzed it as much as I have, but there's
1:30.6	certainly a difference.
1:31.3	Definitely a difference.
1:32.8	Well, those of you who are at Summit, Oregon, caught the replay or who are active members
1:36.9	inside the hub, you know that we've been working on something for a long time.
	...

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