Growing a Successful Business on Your Own Terms with Laura Horwath, Ferne Boutique

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 4 April 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you struggle with defining success on your own terms? I am so excited to be joined by Laura Horwath, the owner and founder of Ferne Boutique, a clothing store with four locations in the Detroit area of Michigan. Laura has grown her brick-and-mortar stores through effective networking, community engagement, and maximizing Chamber of Commerce opportunities. But beyond business success, Laura is here to share a personal story that we believe will hit home with many of our boutique owners.

Listen in as she opens up about her journey of growing a successful business through effective networking, her personal story of how she dealt with a dip in sales, and the lessons she learned about handling the ups and downs of business. You'll hear how she learned to define success on her own terms, how to focus on what's important and avoid getting stuck on a hamster wheel, and what Laura did to trim the fat and get down to the bare bones of why she's in business.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Laura Horwath: Website | Facebook | Instagram | TikTok | Pinterest

The Association of Junior Leagues International

Transcript

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0:00.0	Oh, you guys, this week, you need to listen. I'm telling you, you've got to listen. This is so good. I'm so pumped this week. My friend Laura Horwath, who is the owner and founder of Fern Boutique with four locations around the Detroit area in Michigan, is here not only to tell us how she grew her brick and mortar locations, how she maximized community and chamber of commerce,
0:21.7	and really just to become the queen of networking, in my opinion. But beyond that today,
0:26.8	she's going to share a personal story that I think all of us are going to be able to relate to.
0:32.1	You know, in this business, it's not if something changes or if sales numbers dip, but it's when. And when life happens right
0:41.4	along with it, how do we handle the ups and the downs of business? Laura's got such an
0:47.1	incredible story, something that our team has been able to witness her walkthrough in the last
0:52.3	several months. And I'm just so, so happy that she's able to share it with you today,
0:56.3	because I think it's gonna hit home on a whole new level
0:59.2	and really solidify this journey that I think many people
1:02.2	in our industry are on right now of just trimming,
1:05.6	trimming the fat, getting down to the bare bones
1:08.1	of why we're in business, what we're focusing on, and how to
1:12.7	define success on our own terms, not because we're just stuck on a hamster wheel. So please
1:18.6	join me today to hear my friend Laura Horwath, the founder of Fern Boutique, share her journey.
1:34.3	Let's talk about your business, strategy, and the juicy details of what actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
1:39.3	How do we scale your company and do it with the balance and the happiness that we all seek. Let's hear from those
1:44.9	insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson
1:49.8	from the boutique hub, and I can't wait to chat. Hey guys, welcome back this week, Laura. Welcome to
1:59.0	the podcast. Thank you.
2:01.0	Everyone needed our bloopers beforehand when I was like, does this thing work?
2:04.5	Is it on?
2:06.2	It appears to be working.
	...

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