REVENGE OF THE TIPPING POINT: Malcolm Gladwell Revisits the Science of Social Contagion

The Next Big Idea

Next Big Idea Club

Self-improvement, Arts, Books, Society & Culture, Education

4.5 • 1.3K Ratings

🗓️ 3 October 2024

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

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Summary

Twenty-five years ago, Malcolm Gladwell was not Malcolm Gladwell. Well, sure, ontologically speaking he was, but he would not have registered on the Celeb-O-Meter the way he does today. So what happened? What changed? What did he do to become a household name? He wrote “The Tipping Point: How Little Things Can Make a Big Difference.” A quarter century later, Malcolm sat down to update the book that made his name — only he realized that he had a lot of new things to say about social contagion. Cut to this week. On Tuesday, he published “Revenge of the Tipping Point,” a sequel in which he explores the “dark side of contagious phenomena.” He got together with Rufus for a wide-ranging conversation about the new book, because wide-ranging conversations are Malcolm Gladwell's specialty. They discussed social media, Medicare fraud, white flight, the Holocaust, and the ways Malcolm has changed over the past few decades. 🎟️ We’re hosting a live taping of this show with Daniel Pink and Adam Moss in New York City on Oct. 10. To learn more and grab tickets, visit nextbigideaclub.com/events

Transcript

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0:00.0	Hey folks, we're hosting a live taping of this show in New York City on Thursday, October 10th.
0:07.3	Our curator, Daniel Pink, will chat with Adam Moss, the legendary former editor of New York magazine about Adam's new book, The Work of Art,
0:16.3	how something comes from nothing.
0:18.7	He calls it a guided tour inside the artist's head, tracing the evolution of novels, paintings, movies and songs through
0:25.6	interviews with visionaries like George Saunders, Kara Walker, Sophia Coppola, Stephen Sonondheim, and dozens more.
0:34.0	It's sure to be a lively inspiring conversation.
0:37.3	Plus there will be cocktails and we'd love to meet you.
0:40.5	To grab tickets, visit Next Big Idea Club.com
0:45.0	slash events.
0:46.0	There's also a link in the episode notes.
0:48.0	Okay, now on with the show.
0:51.0	LinkedIn presents.
0:53.0	I'm Rufus Griskum, and this is the next big idea.
1:01.9	Today, Malcolm Gladwell's sequel to the tipping point. So, 25 years ago,
1:26.5	ago Malcolm Gladwell was not Malcolm Gladwell.
1:30.0	I mean, he was, but he wasn't the household name he is today.
1:34.0	He was known mostly by the cognizanti as the guy who wrote clever essays in the New Yorker about things like
1:39.5	neurosurgery and Reebox. But then he wrote a book and everything changed.
1:47.0	That book was the tipping point,
1:50.0	how little things can make a big difference. It was packed with gripping stories about
1:54.9	Sesame Street and Blues Clues, about Broken Windows policing and the divine
2:00.3	secrets of the Yaya Sisterhood, and it contained a tantalizing promise.
	...

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