I always ask myself, you know, Humberto came out to me today, says,

we should launch a new series called How to Fix Dot, Dot, Dot, Whatever, Disney, how to fix this, how to fix the MBA in. You know, I'll go to a business and I'll kind of look around. I'm like, I don't know if I would put the entrance there. I would put it over here. I don't know why the hostess, when I asked what a bathroom is, you just point it. This is a $200 person plate.

You don't point.

You walk my dad to the bathroom.

We were at Flagler's the other day, restaurant on my wife's birthday, a Valentine's Day. And my dad asked one of the host, not that what do you call it, the ones that come and pick up the stuff, bus, I don't know what you call him. Anyway, so she comes, she's picking the stuff and she says, where's a restroom? My dad's 83 years old. And she says, the restaurant's at the front,

but let me have such and such take you. Lady came, walked over there, said, that's all I was paying

attention to. I said, that's great. This is why I love Flagler's restaurant. And Mikkel does a great job

running that restaurant, Italian guy. So what does heritage do? And I don't even

know if it's part of your strategy or if it's important or not. If it's not, then just say,

Pat, it's not that important. What does heritage do to become cool, attractive to 20-year-olds

to say, you know what? Heritage is cool. I want to go, because you

guys have a lot of history to learn from. My kids, you know, there is many, many institutions

to go through to learn. It's very important for companies like you guys to make it. Very important.

For us, it's very important to make it because we need that conservative ideology to, this is not an easy job you have. Your job is very, very hard. And the job of Heritage or Claremont or any of these guys, TPSA, you guys have a very difficult job to work. How do you track more of the youth? Number one, we're authentic. The one thing that Gen Z...

There's got to be more than that, though.

That's a vanilla answer.

I don't mean it to be vanilla, although it's fair for you to say that.

What I mean by that is, so bear with me for one minute, is that what the biggest critique

that Gen Z has of our generation of the United States, more than anything else, is that the existing institutions are not authentic.

Congress, media, law enforcement, unfortunately.

And so for Heritage, we're not going to go out and say, we're going to

change what we've been saying. We're going to change how we do the core of what we're doing.

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