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Valuetainment

“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

Valuetainment

Valuetainment Episodes

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4.81.7K Ratings

🗓️ 22 February 2026

⏱️ 8 minutes

🧾️ Download transcript

Summary

Kevin Roberts compares Heritage to pro sports leagues, explains why the American people, not donors, are the top priority, and addresses winning over younger voters. From spending battles in DC to partnering with Turning Point, this is strategy, influence, and future planning.

Transcript

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0:00.0

In the NBA, when they do the collective bargaining agreement, I don't know if you're a sports guy or not.

0:03.9

a huge sports fan. Okay, who do you like? Who are your teams? Well, Texas Longhorns, anything they play. Okay, good. Well, you guys got a good quarterback. My son wants to meet him. He's a great guy. Big fan of his. Yeah, that's what I hear from everybody. But so look at different teams, different sports, and think about it from the standpoint of which teams would you buy. I wouldn't touch the NBA today. I just don't trust what they're doing. But in sports, each sport is different. You got owner-fan player, right? NBA became two-player friendly. When it became two-player-friendly, the players owned it. All-Star Games sucks. They've lost the dunk contest. People don't even watch the first time I didn't watch all-star games.

0:38.6

It's horrible. The regular season games suck. There is no defense. You know, they're averaging

0:42.4

120 points a game, which we're accustomed to 89 points, 95 points a game back in the 90s.

0:47.2

You sound like a Knicks fan.

0:53.2

Yeah, well, you know, Bowls, Cavs, you know, although I'm a diehard Laker fan up until LeBron showed up. I was trying to trigger you. I'm a Celtics fan. Oh, you really? Okay, that's good. So Lakers, Knicks, I was there. Now we've been released. The last time we beat you guys in game seven. Oh, come on now.

1:06.8

Kobe.

1:07.1

I was at the game.

1:08.4

I took my pastor, Dudley Rutherford.

1:10.0

We had a great game.

1:10.8

What a game.

1:11.2

What a great game.

1:12.1

Yes.

1:12.3

For us, you guys had a great game.

1:14.2

What a great game. Yes. For us, you guys had a hard time that day. But you now have more than we do. We have one more chip than we do now. I was just growing to like you. Come on now. But when you think about these things, you know, and you watch how NFL does it, which NFL protects the small markets and you get a superstar.

1:31.5

He's going to stay with you for 15, 20 years.

1:34.1

You're not going to lose them.

1:35.0

You go to the NBA.

1:36.3

God forbid you bitch and moan, trade him or else, you know, I'm going to go on social media.

1:41.0

I think NFL has it figured out. I think MLB is doing okay,

1:46.4

although they're allowing Dodgers to get a little bit too powerful, the bigger guys.

1:49.7

To you, who is your number one? Okay. So you got player, owners, fan. Who is the number one customer to heritage? The American people. The people are the number one. Donors the american people the people are the number one

...

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