Renewal Mill - Treats that You and the Planet will Love!
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 9 September 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
Reach for more sustainable options, says Caroline Cotto, COO of Renewal Mill, in the second half of this Feature. She points out that it's essential to educate consumers. In their case, education was a challenge because people had never heard of upcycling. So, she advises other brands to find their community and use collective actions to further momentum.
Caroline gives an account of the timeline of the Renewal Mill. In 2016, the brand was started. In 2018, they commercialized their first ingredient, and last year right before the pandemic, they launched their baking mix. The newest addition is a brownie mix launched in March of 2021.
Renewal Mill wants to continue adding new ingredients to its portfolio. It's always interested in what people want and what's missing in the market.
In part 2, Caroline talks about:
* Advice for those trying to build sustainable brands
* Promotion in pandemic
* When they launched
* Plant-based products
* Retails
* Video content
* Her message
Join Ramon Vela and Caroline Cotto as they break down the inside story on The Story of a Brand.
For more on Renewal Mill, visit: https://www.renewalmill.com/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.4 | No, I think we're just super excited for people to engage with the concept. |
| 0:25.7 | And I think if anybody has any questions, definitely don't hesitate to reach out. |
| 0:31.4 | You know, like I said, I'm hoping that people will start seeing upcycled food in every aisle of the grocery store near them. So, you know, |
| 0:38.5 | you can eat upcycled for three meals a day. And then if you're, you know, a developer yourself |
| 0:44.4 | and you're looking to create a new product, like think about when you could reach for more |
| 0:48.8 | sustainable options. So if you're, you know, trying to create a breakfast bar or a cookie and, you know, you could |
| 0:56.7 | substitute upcycled flour instead. |
| 0:58.5 | Definitely, definitely reach out and we'd be more than happy to help with that. |
| 1:03.0 | I think, you know, it's not a lack of interest. |
| 1:06.9 | It's more just people don't know that these products exist. |
| 1:09.7 | And so we're super excited to get them into the hands of more folks. |
| 1:14.8 | And yeah, and take any input on direction of where we should go next. |
| 1:20.0 | I think we're always interested in what's missing in the market and what people are really looking for. |
| 1:36.1 | If managing your ads drives you crazy and you're all about automating your econ business, then you have to give Storia a try. |
| 1:40.3 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram without you having to do anything. |
| 1:47.9 | Their powerful AI will optimize your campaigns 24-7, delivering the best ads to the right customers. |
| 1:54.1 | They're a Google and Facebook partner that supports over 400,000 merchants. |
| 1:58.9 | That's 400,000. |
... |
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