Jojo Shoes - Fun, Comfortable and Stylish Shoes
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 9 September 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
Designing fun, comfortable and stylish shoes - that’s the mission of Jojo Shoes. Owner and designer Jojo Abolarin says her challenge finding the right shoes for herself inspired her company.
Raised in Nigeria, Jojo says that education is important for her family and many others in her native country. Though she had an early interest in fashion and shoes, Jojo chose to go to medical school after getting a bachelor's degree in biology. She later earned a master's degree in IT.
In 2017, she started thinking about making shoes cute but comfortable shoes during her time working in Pittsburgh. This thought led her to drawing shoes and eventually transformed into her first design, then her first complete pair of shoes. Then she started designing & making shoes for her family and friends.
In the first half of this Feature, Jojo talks about:
* Gratefulness towards her sister
* Overview of the brand
* Her years studying medicine and IT
* Her early love of shoes and fashion
* Finding production companies to help
Join Ramon Vela and Jojo Abolarin as they break down the inside story on The Story of a Brand.
For more on Jojo Shoes, visit: https://myjojos.com/
Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.7 | But they all have a level of comfort. |
| 0:24.3 | And one thing is the reason I started designing and I brought Jojo shoes to life is to have that comfort. |
| 0:30.9 | That was one thing in mind. |
| 0:32.7 | Yes, extremely stylish without having to sacrifice comfort. |
| 0:40.3 | You know, there's a way customers would, you know, appreciate the difference. |
| 0:42.3 | Yes, they want something stylish, but the comfort, |
| 0:44.3 | and I've realized that, that when people come into my store, |
| 0:48.3 | they feel the memory foam and they're like, |
| 0:50.3 | oh my God, this is so nice, so comfortable, |
| 0:53.3 | they want to try it on, and they're like, I feel god, this is so nice, so comfortable. They want to try it on. |
| 0:54.6 | I feel it on my feet, you know. |
| 0:57.2 | So that's how Jojo Shoes came to life. |
| 1:00.8 | And in the past, since I started the store, it's been crazy. |
| 1:05.4 | Trust me, I have quit Jojo Shoes more than 10 times in my mind. |
| 1:10.3 | In my mind, I just couldn't get the courage to really quit because I |
| 1:15.5 | took my 401k, I took part of it and then started this thing that I wasn't even sure if it had |
| 1:22.9 | a future or anything to start producing involved. I had my family, my sister help out, |
| 1:29.3 | and I think she also took out of a 401k or something. |
| 1:33.3 | You know, it was just a risk to help me and invest in my company |
| 1:37.3 | that I don't even think I never, you know, it's a risk |
... |
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