5 • 2.2K Ratings
🗓️ 18 October 2017
⏱️ 15 minutes
🧾️ Download transcript
Steve Jobs didn’t work in the Apple store selling iPhones, and Ray Kroc didn’t flip burgers in the kitchen of McDonald’s. Why? Because they created fool proof systems, and outsourced their lowest common work to other people who could do it better. Listen to Bedros Keuilian and Craig Ballantyne talk about why you need to scale and structure your business so that you can extract yourself, and focus on your zone of genius.
Here’s what you’ll discover:
1:20 - How Bedros’ severe anxiety attack pushed him to remove himself from working in Fit Body Boot Camp so that he could work in his 5%
3:12 - How you can create a system and hire people you can outsource your lowest common work to to free up your time.
7:43 - You can create a system in any industry!
8:44 - The two steps you need to take to extract yourself from your business.
12:07 - How being a strong leader will allow your team to perform to your standards.
Click on a timestamp to play from that location
0:00.0 | The biggest reasons, by the way, that we fail to scale our business is not because we need money. |
0:06.0 | We're too lazy to create a system and a process to hand off to someone else. |
0:10.0 | So we go, oh, you know, I'll just keep doing it myself. All right, picture this. The other day I went to the movies and George Clooney was the guy who was taking the tickets. Can you believe that? |
0:38.0 | What? No, it's not true. And you know what? Koolin doesn't take tickets. |
0:43.2 | Steve Jobs never worked in the Apple store and sold iPhones |
0:46.8 | and Ray Crock wasn't the guy making the hamburgers at McDonald's. |
0:50.3 | They extracted themselves from their business and most people who have a business think they can't do it but today you're going to prove them wrong isn't that right? |
0:58.3 | That's right. I'm gonna prove them wrong exactly right. All right. I'm Craig Valentine and this is Bedro Sculli and this is the Empire |
1:04.4 | Puycast show and what we're going to talk today about is making sure that you |
1:09.7 | set up your business so that there's scale and structure so that you can leave it. |
1:15.3 | All right, how have you done that with Fit Body Boot Camp? |
1:18.3 | Well, again, I'll be fully transparent. If you remember back in 2014, I was everything in Fit By the boot camp I was the |
1:24.6 | guy that ran the Facebook ads I was the guy that tried to write the creative for |
1:28.7 | the ads that we ran an entrepreneur magazine and then when the prospects filled out an application I was the guy trying to sell |
1:35.0 | you a franchise and then once you bought the franchise I was the guy coaching you on |
1:39.2 | how to run your franchise I was it. Wow. |
1:43.0 | Here's what happened. |
1:44.0 | And you know, most people have heard the story before, but for the handful that haven't. |
1:48.0 | I actually had an anxiety attack so bad that summer of 2014 that I thought I was having a heart attack and I |
1:54.6 | went to the hospital and I know you've had a crippling anxiety attack and the |
1:58.1 | same things happened to you had to have a personal training client take you to the |
2:01.0 | hospital. Yes, yes. |
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