How Social Justice Will Add Value to Your Business - 018

Bedros Keuilian Podcast Show

Bedros Keuilian

Self-improvement, Education

5 • 2.2K Ratings

🗓️ 25 October 2017

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

We live in an age where millennials are stepping up and bringing a new wave of change into the marketplace – social justice. How businesses get involved with charities and causes is a direct reflection of their values. People are way more likely to buy from a brand who donates a portion of its proceeds to charity over a brand who doesn’t. Why? Because people inherently want to help others. Listen to Bedros Keuilian and Craig Ballantyne talk about the advantages of connecting with charities in order to build your business while giving back.

Here’s what you’ll discover:

:44 - What is social justice, and how does it grow your business?

2:18 - How the Fit Body Boot Camp Million Dollar Toy Drive is giving back while adding additional value to the brand.

4:00 - How to tie in a charity to your business by working donations into your prices.

6:41 - How being involved with a charity will make you more desirable among your competitors.

8:29 - How you can get involved in charities without looking like a publicity vulture.

11:46 - The number one reason you should tie your business in with a charity.

Transcript

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0:00.0	If someone has a choice between your business and another business and all things are equal other
0:06.0	than the fact that you give money or a hearing aid or water or whatever to families who need it,
0:13.0	that will be the tipping point to get that customer
0:16.0	to buy from you versus your competitor. So, Hey B do you know the number one thing that the millennials have brought to the
0:39.9	business world that has just been really really fantastic?
0:42.4	What's that? Two words? What? Social? business world that has just been really, really fantastic.
0:42.6	What's that?
0:43.1	Two words.
0:43.8	What?
0:44.3	Social justice.
0:45.8	You know what I'm saying?
0:46.5	I don't.
0:47.0	Tell me more.
0:48.0	All right, so social justice is how businesses get involved and connected with charities, causes, all that type of stuff so that it's
0:56.1	really a win-win situation.
0:58.1	It's a win for the consumer, it's a win for the charity, and then it's also a win for the business. So you know you have
1:04.8	some really great examples with Fit Body Boot Camp. Yeah absolutely and in fact I don't
1:09.9	know if you know who Cole Hatter is but Cole Hatter who runs the Thrive
1:12.6	events was out here at the headquarters gee maybe about a two three weeks ago and
1:17.6	and we got to talking and he does something really amazing he he's got the
1:21.9	thrive event which is all about making your money work
1:24.4	as in do good causes, right? And he told me about an earphone company very similar to Beets, in fact better than Beets.
	...

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