How To Build Up Your Social Bank Account To Grow Your Business - 016

Bedros Keuilian Podcast Show

Bedros Keuilian

Self-improvement, Education

5 • 2.2K Ratings

🗓️ 11 October 2017

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

When you go out with a giving hand first, you end up getting back so much more in return. People can smell desperation; they can tell when you’re just trying to sell them something and take their money without first bringing them into your business with open arms. And what you end up with is zero dollars and zero referrals. Listen to Bedros Keuilian and Craig Ballantyne talk about the importance of building up your goodwill bank account first in order to grow your income and maximize your business.

Here’s what you’ll discover:

0:48 - What is a social bank account?

1:45 - How going out with a giving hand without expectations will grow your social bank account.

2:37 - Why giving without expectations will come back to you two-fold.

4:20 - How to eliminate a selfish approach to selling and see what you can do for others to build up your goodwill.

7:00 - Why you need to come with generosity first so that later you can get back what you put in through reciprocity.

Transcript

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0:00.0	Could you imagine having literally hundreds of people who are smarter than you or better connected
0:06.8	than you, always having you front of mind so that when an opportunity comes up to make a connection
0:11.8	they will? I mean that's what good will
0:14.4	or coming to them with a giving hand will do for you. So, Hey friends welcome to another episode of the Empire
0:38.0	podcast show my name is Badros Koolian this isantine and today we're talking about social bank
0:45.9	account. Craigie, what is a social bank account? You know that's a great
0:48.6	question. Did you know that? That is a great question. And so social bank
0:52.0	account looks like this.
0:53.0	Let's use the word goodwill.
0:55.0	Goodwill.
0:56.0	So when you go with a giving hand, when you are just so generous
0:59.0	that people, well they owe you, but we don't want to think about it that way but they do so
1:04.6	here's a couple of examples first of all the iPhone the iPhone charges
1:08.5	premium prices because even ten years on now, they are still over delivering.
1:14.8	They are just delivering as something that we just want to brag about when we have it.
1:19.2	And so that's one example.
1:20.5	Now another one is that in your world people are getting fit body boot camp
1:25.4	tattoos because of the social bank account you've developed with them.
1:29.4	Yeah so social bank account really if you look at it this way, for a lack of a better term, is what Robert Chaldini calls in his book,
1:36.0	one of the six weapons of influence. It is reciprocity when people owe you.
1:40.0	But if you're going out there to be generous to people just so people can
1:43.8	owe you something that's really counterproductive it's going to work against you.
	...

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