So if you're going to get a trouble of rebuilding meat from plants, why not just make it so much better that it's desirable?

That guy who or gal who could care less about all the external reasons to do it does it because it's something that's desirous.

That's Ethan Brown and yes, this is the Rich Roll Podcast.

Hey guys, my name is Rich Roll. I am your host and this is the show where together we learn how to live and be better.

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Alright you guys, listen up. We have over seven billion people on the planet that we got a feed.

And what are we currently doing about it? We got problems. We got problems with this industrialized animal agriculture is outdated tech you guys.

So if we want to stick around on this spinning rock and do it in a healthy sustainable way, we're going to have to find better, more innovative, more economic, more compassionate, more sustainable ways to neutrify the population.

So this week I got Ethan Brown on the show and today we're going to talk about it. He's the guy behind Beyond Meat where they're doing some pretty cool stuff in the plant-based food universe.

This is a good talk. It's a discussion about how we can take an innovative Silicon Valley approach to reimagining food in our food system. And so that's coming up in a couple minutes.

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All right you guys. Seven billion people on this planet. How are we going to feed everybody? If you listen to my podcast with Kippen Keegan, those are the guys behind the documentary cow conspiracy. That was episode 91 if you missed it.

If you missed it, I implore you to check it out. Please check it out. But if you did listen to that, then you already know that industrialized animal agriculture has got big problems.

It's the number one contributor to greenhouse gas emissions. It is the number one contributor to species extinction ocean pollution, water waste, rainforest destruction. I can go on and I can go on.

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