The fashion industrial complex and the fashion media industrial complex are these huge global forces that affect millions of people, billions of animals, ecosystems everywhere.

And the fashion industry has a very interesting dynamic of being able to be perceived as both innocent and fun while at the same time being globally impactful.

So it's dangerous, it's a dangerous combination. It's not sinister.

That's Joshua Katcher and this is the Rich Roll Podcast.

The Rich Roll Podcast.

Hey guys, my name is Rich Roll. I am your host and I am on a mission.

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Okay. As you know, I like to mix things up here.

I like to bring on all kinds of cool guests in a really wide variety of fields of expertise with all kinds of interesting and often provocative perspectives on life, health, business, et cetera.

And this week is just that. I sit down with fashion designer, blogger, and now professor, Joshua Katcher, who unveils a really interesting perspective on the garment industry, which is an industry or a subject matter that we've never really seen.

It's a peak behind the curtain at exactly how most clothes are manufactured, distributed, and marketed. And I have to say it's really quite revealing and at times a little shocking with an amazing number of parallels to the food industry, which as you know is a sort of continuous topic of conversation on this podcast. It's really, really interesting.

So even if fashion or clothes are not your thing, you have no interest in this whatsoever. Maybe you, you know, where dad jeans you don't care.

Please have a little faith in how I curate this show and trust me because this is a really compelling conversation. It's an important conversation, I think. And I think it's a topic that just might surprise you.

All right, I got Joshua Katcher in the house, who is Joshua? Well, Joshua is the founder and the creative director behind the sustainable ethically conscious high end fashion line called brave gentle man.

He is also the founder of the discerning brute, which is a men's lifestyle website focused on fashion food etiquette and ethics. He's also a public lecturer and adjunct professor of fashion at persons, the new school where his research focuses on sustainability and ethics in fashion production.

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