You don't really say, well, I just want to get a yes.

And it's like, well, you're not going to just get a yes.

Especially if you have something that's bold and original and different.

Because a bunch of people are going to say, well, I don't get it.

Right? Like, you know, like, I don't get that people want to buy flavored water without sugar.

I don't get that, you know, there's all of these things that we go into on Masters of Scale

to say, actually, in fact, sometimes when you get a bunch of people who say,

I don't get it. That's precisely what you have something that's gold.

Hey, everyone. Welcome back to on purpose, the number one health podcast in the world.

Thanks to each and every single one of you that come back every week to listen, learn, and grow.

Now, you know that I don't take your ears for granted.

I'm grateful that you take out so much time out of your days to listen and learn.

Whether you're walking your dog or you're at the gym or whether you're driving to and from work

or wherever you are right now, thank you for choosing on purpose.

And this is a conversation that I have been excited to have for a very long time.

Today, I'm speaking to none other than Reed Hoffman.

Now, Reed is an accomplished entrepreneur and that is an understatement.

He's an investor. He has played an integral role in building many of today's leading consumer

technology businesses.

He's, of course, the co-founder of LinkedIn and an investor at Greylock.

He's the host of his own podcast, Masters of Scale.

So you're going to see a master at work today.

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