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SaaS Interviews with CEOs, Startups, Founders

Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 29 May 2020

⏱️ 28 minutes

🧾️ Download transcript

Summary

Shibo Xu is the co-founder of Refersion and grew the company from the two co-founders to a leading SaaS platform serving over 7000 merchants across two offices.

Before Refersion, Shibo was a technology consultant partnering with Fortune 500 enterprises to concept and build digital products.

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Transcript

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0:00.0

Refersion, guys, helping you track your affiliates. They did five million last year in top line

0:05.0

revenue. And get this, shocker, 1.5 million in EBITDA, a profitable bootstrapped company based

0:10.2

in New York City, SaaS model plus percent of GMV. Price point started $89 a month, goes up to $249

0:16.3

a month, plus 2.5% of GMV. That's tracking of sales that you're doing through their platform.

0:21.3

launched in 2014. Nathan Lacka here, guys. And if you're enjoying the podcast, remember,

0:26.3

there's a premium version with even more. You get early access to episodes. So you would have

0:30.5

heard this almost four weeks ago. There's 1,500 searchable transcripts by data points, like

0:35.2

revenue greater than a million or located in the

0:38.1

United States or bootstrap SaaS companies only. If you want to help out right now, head to

0:43.0

Gitlaka.com or check out the show notes for a link. Your support also helps us to continue

0:47.7

to produce high quality shows in the future. Hello, everyone. My guest today is Shibo Zoo. He's

0:54.0

the co-founder of Refursion and grew

0:55.8

the company from the two co-founders to a leading SaaS platform serving over 7,000 merchants

1:00.0

across two offices. Before Refersion, he was a technology consultant partnering with Fortune 500

1:05.0

enterprises to concept and build great digital products. Shibo, you ready to take us to the top?

1:10.8

Yeah. All right. So for people that haven't heard of Refersion to take us to the top? Yeah.

1:11.6

All right.

1:12.6

So for people that haven't heard of a refursion, tell us what the company does.

1:14.6

And what's the business model?

1:15.6

Is it Pure Play SaaS?

1:16.6

Yeah, so it's a pure play SaaS.

1:19.6

What we do is help merchants figure out and attribute orders.

...

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