Hey guys, welcome back to Winter Anarchy. This is your host,

and I have pressed this model against today.

I cannot wait to learn from him.

And I'm a fan of what he's created here,

because I feel like our youth and all of the teams right now that are just loving Sephora and

they're getting their hands into makeup and beauty products. I just don't feel like

they have enough options that are truly geared towards them. So this is why I'm also very

excited to host him and to host this brand. So without further ado I want to

introduce you guys the co-founder of Hindu Beauty, Aaron Chatterly. Welcome to

show Aaron. I'm so excited to host you.

Hi actor I am equally excited to be here you know looking at your past guests I feel a high degree of

imposter syndrome so I'll try not to let you down.

No I'm really honored to host you actually because I know you have such a you know

such a strong business side to everything and the background with business is what I'm so interested in because I like I said you know

teenage geared beauty right now is like it's just buzzing right and I feel like so many people want to get into this,

but it's so hard, I think, you know, from the brand angle,

you know, of how to position brands so that they're actually resonating

with this demographic, you know, of new beauty consumers

that I feel it's a new demographic in my opinion so I want to dive into that but first Aaron I would love if you could tell us more about yourself and what really led to the creation of Indu.

Yeah, so you know I'm a marketeer by background.

Way back in the early days of the internet, I had an internet marketing and web development business

in the sort of late 90s. So my original experience was in building

...